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The Smarketers - Director - Account Based Marketing

The Smarketers - Director - Account Based Marketing

The SmarketersHyderabad, India
4 days ago
Job description

Description : Director Account Based Marketing.

Location : Hyderabad, India (On-site) | Remote | Hybrid.

About Us :

  • We are a leading B2B sales and digital marketing agency driving measurable revenue growth for global enterprises through data-driven, full-funnel marketing and account-based strategies.
  • We are hiring on behalf of a large enterprise company.
  • Our expertise lies in ABM, demand generation, and marketing automation for complex B2B ecosystems.
  • We are seeking a Director - B2B Marketing & Growth with 1520 years of experience in building and scaling marketing organizations.
  • The ideal candidate will be an ABM thought leader, with a proven record of designing go-to-market (GTM) strategies that accelerate pipeline and revenue growth for enterprise clients.

About You :

  • You are a strategic marketing leader with deep expertise in Account-Based Marketing (ABM) and full-funnel demand generation.
  • You understand how to orchestrate marketing, sales, and technology to deliver predictable growth.
  • You bring a mix of vision, executional rigor, and leadership, backed by strong analytical thinking and business acumen.
  • You thrive in fast-paced environments, can build and mentor high-performing teams, and are passionate about leveraging AI, data, and automation to scale marketing impact.

    • Key ResponsibilitiesStrategic Leadership & GTM Ownership :

  • Define and own the B2B marketing vision and GTM strategy, aligned with revenue and business goals.
  • Lead the development and execution of integrated ABM programs, targeting enterprise accounts across multiple industries.
  • Partner with executive leadership, sales, and client success teams to align marketing strategy with pipeline objectives.
  • Drive marketing transformation initiatives, integrating AI-driven automation, data analytics, and personalization at scale.

    • Demand Generation & ABM Excellence :

  • Architect and oversee multi-channel demand generation campaigns (email, paid media, SEO, social, content syndication, webinars).
  • Develop account prioritization frameworks using intent data, predictive analytics, and engagement scoring.
  • Build playbooks for 1 : 1, 1 : Few, and 1 : Many ABM programs tailored for enterprise clients.
  • Optimize campaign performance through advanced targeting, content personalization, and continuous testing.

    • Data, Insights & Revenue Impact :

  • Establish a data-first culture with strong marketing analytics, attribution models, and performance tracking.
  • Build executive dashboards using Tableau, Power BI, or HubSpot Analytics to demonstrate pipeline contribution and ROI.
  • Leverage AI and automation to enhance lead scoring, nurture flows, and forecasting accuracy.

    • Cross-Functional Collaboration :

  • Partner with sales leadership to align messaging, targeting, and engagement across the buyers journey.
  • Enable sales teams with custom playbooks, case studies, and account intelligence reports.
  • Collaborate with content, creative, and digital teams to ensure consistency and impact across all touchpoints.

    • Team Leadership & Development :

  • Build, mentor, and lead a high-performing marketing organization of strategists, demand gen specialists, and content creators.
  • Foster a culture of innovation, accountability, and continuous learning.
  • Manage vendor relationships, agencies, and technology partners Experience : 1520 years in B2B marketing, demand generation, or growth strategy preferably in technology, SaaS, or enterprise services (experience with global B2B brands).
  • Expertise : Deep hands-on and strategic understanding of Account-Based Marketing (ABM), full-funnel marketing, and GTM strategy.
  • Technology : Proficiency with leading MarTech and CRM platforms (HubSpot, Marketo, Salesforce, Pardot, 6sense, Demandbase, Bombora).
  • AI & Automation : Proven experience leveraging AI-driven personalization, predictive analytics, and workflow automation.
  • Analytical Strength : Strong grasp of performance analytics, attribution modeling, and data visualization.
  • Leadership : Demonstrated success in leading teams, driving alignment across functions, and influencing senior stakeholders.
  • Communication : Excellent presentation and stakeholder management skills.

    • Why Join Us :

  • Shape and scale marketing strategies for top-tier B2B enterprises.
  • Lead a modern, data-driven marketing organization leveraging the latest in AI and automation.
  • Opportunity to define and drive the global ABM strategy for multiple enterprise accounts.
  • Work in a culture that values innovation, accountability, and experimentation.
  • Competitive compensation with leadership incentives.

    • (ref : iimjobs.com)

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