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The Smarketers - Manager - B2B Growth Marketing

The Smarketers - Manager - B2B Growth Marketing

The SmarketersHyderabad, India
30+ days ago
Job description

B2B Growth Marketing Manager

Location : Hyderabad, India.

About Us

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are looking for a B2B Account Manager Sales & Marketing with a strong background in demand generation, ABM, and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want to hear from you!.

About You

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

Key Strategy & Revenue Growth

  • Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies

to drive pipeline growth.

  • Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.
  • Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.
  • Innovate and implement AI-powered marketing solutions to improve efficiency and results.

    • Sales Enablement & AI-Driven Marketing

  • Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).
  • Implement AI-driven predictive analytics, automation, and personalization to enhance marketing effectiveness.
  • Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.
  • Analyze intent data and behavioral insights to improve targeting and engagement.

    • Performance Marketing, SEO & Programmatic Advertising

  • Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.
  • Oversee SEO strategy, including technical SEO, content optimization, and link-building initiatives.
  • Drive conversion rate optimization (CRO) efforts to improve landing page performance.

    • Data-Driven Insights & Reporting

  • Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.
  • Continuously monitor and optimize marketing campaigns based on data-driven insights.
  • Provide strong case studies demonstrating measurable revenue impact from past marketing programs.

    • Team Leadership & Project Management

  • Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.
  • Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives.
  • Utilize project management tools (Asana, Trello, Monday.com) to track progress and deadlines.

    • Market Intelligence & Continuous Learning

  • Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge.
  • Monitor competitor activities and recommend innovative solutions for market differentiation.
  • Continuously experiment and improve strategies for faster, more effective marketing Experience : 3-5 years in B2B marketing and sales enablement with a track record of managing multi-channel programs.
  • Marketing Technology : Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).
  • AI & Automation : Strong understanding of AI-driven marketing platforms for faster execution and efficiency.
  • Ad Platforms & SEO : Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog).
  • Data & Reporting : Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimize performance.
  • Communication Skills : Excellent written and spoken English, with strong interpersonal and client-facing communication skills.
  • Project Management : Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com).
  • Continuous Learning : Passion for experimentation, innovation, and staying ahead of industry trends.

    • Why Join Us?

  • Work with top-tier B2B brands and cutting-edge marketing technologies.
  • Lead innovative, data-driven marketing programs that drive real revenue impact.
  • Opportunity to grow, experiment, and continuously improve your marketing skill set.
  • Competitive salary with performance-based incentives.
  • Be part of a collaborative and forward-thinking marketing team redefining B2B success!.

    • (ref : iimjobs.com)

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