Social Commerce Manager
ConfidentialMumbai22 days ago
Job descriptionDrive Social Commerce channels targets in terms of Sales Value, ROI and P&L Implement the social-commerce strategy : focus on increasing adoption of the Social Commerce in turn driving revenues through online and retail sale. Drive customer acquisition through digital marketing, and a seamless customer experience online Owner of the PPD Social Commerce Platform ensuring that the brand presence and journey online is consistent with overall brand standards and strategy Create and maintain a Social Commerce business plan : promotional calendar, product exclusivities, cross selling mechanisms Drives relationship with partners to ensure synergies between the brand s own activities and partners Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase Establish and maintain relationships with key stakeholders inside the Company (D2C, Category & Retail team)
Requirements :
- Good understanding and sensitivity towards influencer, home furnishing trends.
- More than 5 - 7 years of relevant work experience in Influencer Marketing, D2C / Ecomm companies
- Good understanding of e-Channels business model to drive on-platform visibility.
- Strong Digital marketing experience, particularly in the areas of Search, Analytics, social media and Mobile.
- Having experience in working with KOL is preferred
- Ability to manage multiple stakeholder with great communication and influencing skills.
Skills Required
social commerce, Digital Marketing, influencer marketing, roi management
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Commerce Manager • Mumbai
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