Social Media Manager

Company Description

Gaysi Family, founded in 2008, is a media platform and community space for queer desis, amplifying voices and lived experiences from South Asia. We explore queerness not just through identities, but as a philosophy, a politics, and a practice. Through gender-expansive media, collaborative campaigns, and community-led events, we aim to tell nuanced stories that resist tokenism and embrace complexity.

Role Description

We’re looking for a creative and organized Social Media Manager to handle day-to-day management of Gaysi Family’s online presence across multiple platforms. You’ll create engaging, platform-specific content, manage posts and stories, and foster authentic connections with our community on Instagram (including Broadcast), Pinterest, and YouTube.

You’ll be instrumental in shaping Gaysi Family’s digital voice, maintaining consistency across channels, and creating space for meaningful queer community building online.

Key Responsibilities :

Content Creation

Conceptualise, create (shoot & edit), and publish original, high-quality content (posts, Reels, memes, stories, YouTube Shorts, etc.)

Write compelling copy, captions, and scripts aligned with Gaysi Family’s tone and sensibility.

Design visuals using tools like Canva, Adobe Suite, or similar platforms.

Spot and adapt social media trends relevant to our audience.

Suggest creative ideas for growth while maintaining authenticity and integrity.

Maintain a consistent posting schedule and content calendar.

Online Community Management

Monitor, engage, and respond to messages, comments, and group activity

Manage and moderate online spaces (Instagram and YouTube)

Foster an inclusive, respectful, and affirming digital environment

Organize interactive sessions like AMAs, polls, and community check-ins

Campaigns & Collaborations

Support influencer collaborations, event coverage, and partner campaigns through tailored social content

Capture behind-the-scenes moments, interviews, and community highlights during events

Work with internal teams to ensure alignment across social content and campaigns

Requirements

0–1 years of experience in social media and digital content creation

Strong writing and visual storytelling skills

Proficiency in tools like Canva, CapCut, InShot, Adobe Suite, etc.

Passion for digital culture, memes, and social trends

Experience or comfort with community management on platforms like Instagram, YouTube and Pinterest

Deep awareness of LGBTQ+ issues, language, and sensitivities

Nice to Have

Photography / videography skills

Experience in queer media, lifestyle brands, or advocacy / cause-based work

Familiarity with performance marketing metrics and social KPIs

Location : Khar West, Mumbai

Employment Type : Full-time, On-site

Experience : 0 - 1 years (Freshers with strong portfolios are welcome)

Salary : ₹3,00,000 - ₹4,00,000 per annum (commensurate with experience)

Based in Mumbai and comfortable with on-site work in Khar West.

• Please apply ONLY if the given salary structure is suitable for you