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PRP Professional Edge Associates - Manager - Digital Marketing

PRP Professional Edge Associates - Manager - Digital Marketing

PRPMumbai, India
30+ days ago
Job description

Manager - Digital Marketing Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills :

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • . Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BSc / MSc degree in Marketing or related field
  • Prior work experience into Insurance / Mutual fund / Fixed Deposit / Personal Finance / Wealth-tech will be an added advantage. (Minimum 2 years experience).
  • Join our growing team and help us make a difference in people's financial futures. If you are a driven and motivated sales professional with a passion for investing, we encourage you to apply.

    (ref : iimjobs.com)

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    Manager Digital • Mumbai, India

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