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Flipspaces - Senior Manager - Digital Marketing
FlipspacesMumbai, India30+ days ago
Job descriptionManage Google Ads, LinkedIn Ads, and other paid media campaigns to drive qualified leads Hands-on SEO strategy implementation to improve organic discovery and authority Build and manage affiliate networks for extended reach Plan and execute B2B event marketing campaigns, including webinars, exhibitions, and exclusive luxury events Coordinate with sales teams for account procurement and client engagement strategies Develop customized pitches, case studies, and presentations for key accounts Monitor lead quality, conversion rates, and ROI from all digital campaigns Prepare weekly and monthly performance reports with actionable insights 4 - 7 years of experience in digital marketing, with agency background preferred Strong experience in B2B lead generation for high-value / luxury projects Google Ads, LinkedIn Ads, and Performance Marketing SEO (on-page, off-page, and technical) Affiliate Marketing & Account-Based Marketing Proven ability to generate and nurture Sales Qualified Leads (SQLs) Experience with CRM, marketing automation, and database-driven campaigns Exposure to B2B event marketing and account procurement strategies Excellent communication, analytical, and client-facing Experience with high-ticket B2B sales cycles Familiarity with luxury or premium segment marketing Experience in multi-channel lead nurturing (email, retargeting, events)
Key Responsibilities :
Lead Generation & Nurturing :
- Generate Sales Qualified Leads (SQLs) for B2B luxury / high-ticket products through digital channels
- Execute account-based marketing (ABM) and database-driven campaigns to target niche audiences
- Implement lead nurturing workflows using email, retargeting, and personalized content
- Track and optimize the buyer journey from MQL to SQL to deal closure.
Performance Marketing & SEO :
Account & Event Marketing :
Reporting & Optimization :
Key Requirements :
Hands-on expertise in :
(ref : iimjobs.com)
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Digital Marketing Manager • Mumbai, India
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