YOE : 9+ Years
CTC : 15 LPA - 20 LPA
Location : Mumbai (Andheri, East)
Roles & Responsibilities :
- Strategize and conceptualize effective marketing campaigns across various digital paid media
channels and SEO initiatives in order to meet the client&aposs objective. Review and approve the Ad
ideas to be presented to the client before the meeting.
Provide inputs to SEO analysts for finalizing SEO strategies. Review the SEO activities onregular basis in alignment with client objectives
Manage budgets and campaigns across all digital channels to drive strong return oninvestment.
Provide support to the client in terms of technical expertise with regards to the media plancurated for the client
Plan, strategize, implement, report and analyze Ad campaigns across multiple channels,continuously create, categorize and refine keyword lists to drive incremental conversions for the
client.
Research and analyze competitor advertising linksManage lead volume, cost and quality across multiple sources and legal practice areas toachieve overall monthly goals
Manage relationships with search engines, display networks and other third party vendorsStay abreast of online marketing trends and monitor the competitive landscape to identify newopportunities
Present the campaign progress report analyses to the account management team or client ona regular basis
Monitor campaign performance and results and provide feedback to the design and contentteams along with recommendations to further optimize content
Ensure all client queries are addressed on a timely basis and provide recommendations toclient on additional services considering changes in the digital industry trends
Ensure client brand guidelines and platform guidelines are followed by the teamMonitor the KPIs / PPIs defined for the teamIdentify the outliers or major deviations from the target, both negative and positive deviationsand guide the team to perform root-causes of these deviations
Maintain ads campaign calendar to effectively communicate launches, time-sensitive orseasonal campaigns, etc.
Ensure necessary corrective and preventive action is taken to minimise negative outliers /target misses.
Skills required :
Proficiency in Meta ads, Google Ads, YouTube, Snapchat, LinkedIn, Twitter, Amazon, FLipkart, Q-comm (BlinkIt, Zepto, Instamart)The candidate must have a working knowledge of the following platforms- DV360, Bing, etc.Hands-on experience with tools like GA4, GTM, Shopify, HotJar, AppsFlyer, Looker studio.Experience in handling B2C and B2B clientelesShould demonstrate a track record of successfully improving Return on Advertising Spend (ROAS) and revenue for B2C brandsStrong analytical skills and the ability to interpret data effectivelyA proactive and detail-oriented approach to campaign managementExcellent communication and collaboration skillsAbility to thrive in a fast-paced environment and adapt to evolving strategies and prioritiesShow more
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Skills Required
Gtm, Youtube, Shopify, snapchat , Twitter, Linkedin, Google Ads, Flipkart, Dv360, Amazon