Regional Sales Manager (RSM)

Position Title : Regional Sales Manager

Location : West & Central India

Department : Sales

Reporting To : Chief Sales Officer / Chief Marketing Officer

About Us

Riks Global Foods Pvt. Ltd. is one of the fastest growing FMCG companies with innovative Food brands including Gheeyonnaise, Gir Culture, and Satvik . We are committed to delivering premium quality products across General Trade, Modern Trade, E-Commerce, Quick Commerce, and HoReCa Segments , with a vision to build a strong national presence and consumer trust.

Roles & Responsibilities

As Regional Sales Manager – West & Central India , you will be responsible for building and leading a sales team while driving business growth and expanding the company's footprint across channels.

Key responsibilities include :

• Business Growth
• Achieve sales, revenue, and distribution targets across GT, MT, E-Comm / Quick Comm, and HoReCa .
• Drive market penetration and expand presence in existing and new territories.
• Ensure effective execution of trade marketing and visibility initiatives.
• Strategic Partnerships & Distribution
• Identify, appoint, and manage distributors and trade partners in the region.
• Build long-term relationships with modern trade chains and institutional buyers.
• Strengthen regional distribution networks to support business expansion.
• Team Building & Leadership
• Recruit, Train, and develop the regional sales team in line with business objectives.
• Set clear goals, monitor performance, and drive accountability within the team.
• Coach and mentor team members to ensure continuous development and retention.
• Foster a high-performance, target-driven sales culture.
• Market Expansion & Insights
• Conduct competitor analysis, market research, and performance tracking.
• Provide strategic inputs to management for decision-making and business planning.
• Align regional strategies with national growth objectives.

Desired Candidate Profile

Key Performance Indicators (KPIs)

Compensation

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Skills Required

Market Research, Competitor Analysis, Trade Marketing, Team Leadership, Market Penetration