Senior Manager Marketing

SENIOR MANAGER MARKETING

WORK EXPERIENCE : 5 TO 7 YEARS

LOCATION : LOWER PAREL,MUMBAI

WORK MODE : WORK FROM OFFICE

About SEED Global Education :

SEED Global Education

is a UK-headquartered higher education strategy & consulting firm that aims to help

universities

grow their

international footprint

and build a local

presence

in key

strategic markets

• . Our mission is to be the

market leader

in providing

innovative

and strategic

solutions

for market entry, expansion and diversification.

At SEED, we pride ourselves on our comprehensive understanding of the higher education market in India, Middle- East & Africa. Having worked with

numerous reputed universities

and higher education service providers, the

founding team

has rich experience in developing strategies to help universities attract greater international representation.

SEED's mission is to be the market leader in providing innovative strategic solutions catered for

market entry

expansion

, and

diversification

SEED Global Education works with several leading universities across the globe such as Imperial College Business School, Columbia University, Duke University, University of California, Berkeley, University of Toronto - Rotman, New York University, INSEAD, etc.

Position Overview : The

Senior Manager - Marketing (SMM)

is a critical leadership and execution position responsible for defining, executing, and scaling

SEED's

global social media and digital engagement strategy, along with key on-ground and traditional marketing initiatives. The goal is to drive measurable business results, primarily focusing on student lead generation, brand authority, and institutional partnership visibility.

Responsibilities :

Global Strategy & Business Alignment -

Develop and own a comprehensive global social media strategy across all relevant platforms (e.g.,

Instagram, YouTube, LinkedIn, Facebook, X, regional platforms

). Align the social media strategy directly with business goals : maximizing student

lead generation

, promoting exclusive events (virtual / in-person), and building SEED’s authority as a trusted education partner.

Team Management & Mentorship -

Manage, mentor, and lead a team of social media manager and content creator, fostering a culture of innovation, high performance, and continuous learning.

Budget & Performance Marketing -

Oversee the social media budget, including planning and execution for

paid social campaigns

and all

performance marketing

activities across social channels. Focus on maximizing

ROI (CPL, Conversion Rate)

and ensuring efficient spending.

Agency & Vendor Management - Liaise with and manage external agencies

(e.g., creative, media, performance) and third-party vendors to ensure efficient content creation and campaign execution, holding them accountable to set KPIs.

Content Strategy & Branding -

Define the content calendar and ensure consistency in

brand voice, quality, and visual identity

across all channels.

Content Execution -

Oversee the creation of compelling, platform-specific content that addresses the key stages of the student journey (awareness, consideration, decision), including short-form video (

Reels, Shorts

) and long-form educational content.

Content Pillars -

Develop content pillars focused on high-value topics such as

Scholarship Opportunities, University Spotlights

(featuring partner schools like Cornell, Dartmouth and more), and

Study Destination Guides

(USA, Canada, UK, etc.).

Community Management -

Establish community management guidelines and protocols to ensure timely, engaging, and professional interaction with prospective students and university partners.

Campus Marketing & Ambassadors - Manage, scale, and optimize the campus ambassador program

across key target markets. Develop toolkits and incentives to drive organic promotion and local engagement. Oversee

college sponsorships

and partnerships to increase brand visibility on-ground.

Event Marketing & Support -

Provide comprehensive digital marketing support for all key virtual and in-person events happening all year round. Help in

managing the annual business school festival (study abroad fair)

, including digital promotion and on-site activation.

Liaison & Print Collateral -

Take responsibility for the design, quality, and management of

all print collateral

(e.g., brochures, event signage, flyers) and

liaising with printing vendors

to ensure timely and cost-effective production.

Analytics & Optimization -

Establish

Key Performance Indicators (KPIs)

for all social and digital activities, tracking and reporting on lead volume, quality, engagement rates, and conversion metrics. Utilize social listening tools to monitor brand sentiment. Work closely with the Advising / Counselling team to

optimize the journey of leads

generated via social media channels.

The responsibilities are inclusive but not limited to parameters as stated. Additional responsibilities can be assigned or current duties can be altered to match the business requirements.

Requirements : Experience :

5+ years

of progressive experience in social media marketing, with at least

2 years in a management or leadership role

international education, EdTech, or consultancy sector is highly preferred

Education :

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Proven Track Record :

Demonstrated success in developing and scaling social media channels to drive

direct lead generation

and quantifiable business outcomes.

Platform Expertise :

Deep understanding of current best practices and performance mechanics across key global platforms (especially

Instagram, YouTube, and LinkedIn

).

Skills : Exceptional

analytical skills

, proficiency with social media analytics tools, expertise in

performance marketing principles

, excellent verbal and written communication, and strong project management capabilities.

Benefits :

Competitive salary commensurate with experience.

Professional development opportunities.

Dynamic and inclusive work culture with opportunities for growth and advancement.

Join us at SEED Global Education and be part of a team that is shaping the future of education through technology. Together, we can make a meaningful impact on the lives of learners around the world. Apply now to embark on an exciting journey with us!

To know more about SEED, visit our website & social media handles

Website –

Instagram –

YouTube–

LinkedIn –

For any further information, please contact BHAVNA MANCHANDA on hr@seedglobaleducation.com