Senior Marketing Manager

Avtar Group is looking for a

strategic marketing leader

to strengthen our brand presence, accelerate demand generation, and drive content-led engagement. The

Senior Manager – Marketing

will be responsible for

developing an integrated marketing strategy, building thought leadership through compelling content, and delivering measurable impact across digital and offline channels.

This role demands a

balance of strategic vision, content expertise, and executional agility —ideal for someone who can influence, innovate, and inspire.

Key Responsibilities

Strategic Marketing Leadership

Define and own the

annual and quarterly marketing strategy , aligned with organizational goals.

Drive

brand positioning and differentiation

in competitive markets.

Lead demand-generation campaigns that support business growth and revenue objectives.

Partner with business leaders to ensure marketing is a

growth enabler .

Content Strategy & Management

Develop and execute a

content roadmap : thought-leadership articles, blogs, whitepapers, case studies, social media, video, and event content.

Ensure

content quality, consistency, and storytelling excellence

across all platforms.

Optimize content for

SEO / SEM and lead nurturing

through marketing automation.

Build Avtar Inc. as a

trusted voice and knowledge hub

in the industry.

Digital & Campaign Excellence

Lead

end-to-end integrated campaigns

across email, social, paid ads, events, and PR.

Measure, track, and optimize campaign performance using marketing analytics.

Leverage tools like

HubSpot, Marketo, Google Analytics, or Zoho CRM

to drive automation and personalization.

Leadership & Stakeholder Management

Manage, mentor, and scale a

high-performing marketing team .

Collaborate with

sales, product, HR, and leadership teams

to create unified market messaging.

Build and manage external partnerships with

agencies, vendors, and media partners .

Candidate Profile

Qualifications

MBA / PG in Marketing, Communications, or equivalent.

8–12 years of progressive marketing experience, with at least 3+ years in a

leadership role .

Experience & Expertise

Proven success in

content-led marketing and brand strategy .

Strong background in

digital campaigns, inbound marketing, and demand generation .

Excellent

storytelling, communication, and stakeholder engagement skills .

Strong analytical mindset with hands-on experience in

marketing automation and analytics tools .

Prior exposure to

B2B services / consulting sector

preferred.

Core Competencies

Strategic Vision & Market Insight

Content Leadership & Brand Storytelling

Digital Marketing & Demand Generation

Data-Driven Decision Making

Leadership & Team Development

Innovation & Growth Mindset

About us :

Avtar enables high-growth organizations to focus sharply on effective and sustainable talent strategies to make the workplace more inclusive —where people feel valued, engaged, and empowered to drive business success. A strong workplace culture is the foundation of an organization’s success. When individuals feel seen, heard, and aligned with their purpose, they bring their best selves to work—fueling innovation, collaboration, and growth. A truly dynamic workplace isn’t just about policies—it’s about fostering an environment where people flourish, ideas thrive, and businesses achieve sustainable success.

Website

http : / / www.avtarinc.com