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Senior Marketing Operations Manager - Datadog

Senior Marketing Operations Manager - Datadog

Talent ProRemote, India
30+ days ago
Job type
  • Remote
Job description

Role & Responsibilities :

Efficient Process & Communication :

  • Develop, document, and roll out the incident support process for the marketing universe, including clear escalation paths and defined Service Level Agreements (SLAs).
  • Person will be responsible for site health monitoring; specifically for Marketing pages for (all regions, US, latam. etc).
  • Existing framework of datadog is setup for E-comm pages. Similar setup will be used for marketing pages. It will be preferred that the candidate has some experience in setting up framework for a new implementation.
  • Map end-to-end user journeys in partnership with the Marketing team, identifying critical touchpoints and potential failure points.
  • Establish a user journey priority matrix to guide incident escalation and triage.
  • Regularly communicate with stakeholders, including weekly touchpoints with Marketing and monthly reporting on usage metrics and operational performance.

Proactive Monitoring :

  • Design and implement synthetic monitoring to simulate key user journeys 24 / 7, promptly reporting deviations and incidents for investigation.
  • Data Dog is used for RUM and synthetic monitoring. Data Dog is a mandatory tool. Person should have at least 2 years of experience in this tool (non-negotiable)
  • Enable Real User Monitoring (RUM) across all marketing pages to capture data on performance (page load times, web-vitals), user behavior (heatmaps, device types, geography), and experience quality.
  • Collaborate with the Global Command Center to onboard and train them on new support processes, monitoring tools, and priority matrices for incident response.
  • Continuously extend monitoring coverage for new or modified pages and features within the marketing universe.

    • Data-Driven Operations :

  • Develop and maintain dashboards (using PowerBI, Tableau, or similar tools) to visualize incident trends, SLA adherence, and usage metrics from both synthetic and real user monitoring.
  • Person may optionally have experience in building PowerBi / Tableau dashboard (Optional). If the person does not have this skill, the individual should be trainable in creating dashboard (Groomable)
  • Analyze monitoring data to identify patterns, root causes, and opportunities for proactive improvements.
  • Collaborate with internal teams (Commercial Engineering, Technology, Business Units) to ensure seamless integration of marketing forms / pages and proper transaction tracking.
  • Leverage the in-house Digital Operations Monitoring Application for custom reporting and alerting needs.

    • Incident Management & Stakeholder Engagement :

  • Act as the primary point of contact for major incidents impacting marketing pages, driving resolution and post-mortem analysis.
  • This person is not responsible for resolving the incidence
  • Engage with stakeholders to ensure transparency in incident status, resolution, and ongoing improvements.
  • Participate in on-call rotations to support marketing pages during releases and critical windows.

    • Continuous Improvement :

  • Identify and implement process improvements to drive operational excellence, reduce incident volume, and enhance customer experience.
  • Stay abreast of new tools, technologies, and best practices in digital marketing operations.

    • Ideal Candidate :

    Qualifications & Experience (Must have) :

  • Bachelor's degree in computer science, Information Systems, or a related field.
  • 6+ years of experience in a digital operations or marketing operations role, with hands-on experience in monitoring, incident management, and process improvement.
  • Strong understanding of synthetic and real user monitoring concepts and tools such as Data Dog and dashboard monitoring.
  • Excellent communication, stakeholder management, and project management skills.
  • Ability to work cross-functionally in a fast-paced, dynamic environment.
  • Proven track record of driving operational excellence and continuous improvement.

    • (ref : iimjobs.com)

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