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Senior Executive - offline Marketing

Senior Executive - offline Marketing

ConfidentialGurugram, Gurgaon / Gurugram, India
6 days ago
Job description

About the Company :

  • Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
  • We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
  • Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

Position :   Senior Executive - offline Marketing (Brand)

Location : Gurgaon

Role Overview :

We are looking for a dynamic and detail-oriented professional to drive Zingbus&apos offline brand experience and marketing efforts. This role will focus on ensuring consistent branding across all offline touchpoints, from bus branding, uniform standardization to lounges, hoardings, and on-ground marketing activations. The candidate will coordinate with vendors, manage operations alignment, and drive visibility mechanisms to ensure the brand experience is consistently executed across locations.

What you will do :

Branding Standardization & Implementation

  • Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets .
  • Develop branding guidelines for offline touchpoints and ensure compliance across all Zingbus assets.
  • Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
  • Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
  • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
  • Vendor & Operations Coordination

  • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution .
  • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
  • Regularly audit and assess branding quality and maintenance in buses and physical locations.
  • Offline Marketing & Activations

  • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations .
  • Identify and execute on-ground branding opportunities to enhance Zingbus' presence across cities.
  • Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
  • Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.
  • What we are looking for :

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.
  • Show more

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    Skills Required

    brand consistency, Vendor Management, offline marketing

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    Marketing Executive • Gurugram, Gurgaon / Gurugram, India

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