Marketing Executive

About IKIO LED Lighting :

IKIO LED Lighting is a leading US-based manufacturer of innovative and sustainable LED lighting solutions. We serve commercial, industrial, and horticultural sectors with a strong focus on energy efficiency, advanced technology, and design excellence.

Job Summary :

We are seeking an experienced and strategic Senior Marketing Executive with a strong technical and product background in the LED lighting or related industry. The Marketing Executive will play a key role in developing and executing marketing strategies, coordinating with cross-functional teams (content, SEO, design, and lead generation), and guiding efforts to effectively target key audiences. The ideal candidate will have the authority and leadership skills to drive teams toward achieving impactful marketing goals, backed by a deep understanding of both the market and the technical aspects of our product line.

Key Responsibilities :

• Strategic Marketing Planning :

Design and implement integrated marketing strategies that promote brand visibility, product value propositions, and lead generation across multiple channels.

Collaborate with and direct internal teams—including content creators, designers, SEO specialists, and lead generation experts—to deliver cohesive and high-performing campaigns.

Leverage deep product knowledge and technical understanding of LED lighting solutions to ensure accurate messaging, value communication, and differentiation in the market.

Conduct in-depth market research to identify new opportunities, understand buyer personas, and tailor messaging and campaigns for maximum relevance and impact.

Oversee the development, execution, and optimization of digital and offline campaigns across email, social media, PPC, SEO, and industry events.

Monitor key marketing metrics, analyze performance data, and generate actionable insights for continuous campaign optimization.

Required Skills & Qualifications :

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Skills Required

led lighting , Hubspot, Marketing Automation, Google Analytics, Crm