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Communications Specialist
ArthanNew Delhi, Delhi, IndiaBirdAI - Account Based Marketing Specialist
BirdeyeGurugram, IndiaAbout the Job :
The ABM Specialist will support the day-to-day execution and optimization of our ABM programs, enabling full-funnel audience engagement and driving pipeline growth.
This role is pivotal in operationalizing our ABM strategy, ensuring effective collaboration between marketing and sales teams, and enhancing personalization across various channels.
Key Program Execution
- Support overall ABM orchestration to align with go-to-market objectives.
- Develop and optimize full-funnel audience segmentation for ToFU, MoFU, and BoFU stages, enabling better budget allocation and stage-specific messaging.
Personalization and Content Create and optimize vertical-specific landing pages, marketing emails, and ad copy.
Email Marketing
Display and Social Optimize display ad and LinkedIn ad performance, focusing on CTR and CVR improvements.
Sales Analyze account engagement data and buying signals to generate actionable insights for sales teams.
Reporting and Continuously monitor and refine ABM campaign performance, sharing insights to enhance ROI and 3+ years of experience in ABM, demand generation, or digital marketing, ideally in B2B SaaS or technology Proficiency in marketing automation tools (e.g., Marketo) and CRM platforms (e.g., Salesforce) and ABM orchestration tools (e.g., DemandBase)
ref : iimjobs.com)