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Lead - Digital Marketing

Lead - Digital Marketing

Kochar InfotechPunjab, India
2 days ago
Job description

We are seeking a highly motivated and well-organized Lead Digital Marketing Professional who excels at strategizing, executing, and optimizing digital initiatives.

  • The ideal candidate has a strong understanding of digital channels, audience engagement, campaign performance, and brand growth through data-driven marketing.

Key Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and revenue growth.

  • Plan, manage, and optimize campaigns across digital channels including SEO, SEM, social media, email marketing, content marketing, and performance marketing.
  • Collaborate closely with cross-functional teams to align marketing objectives with business goals.
  • Lead, mentor, and guide the digital marketing team to achieve exceptional performance and deliver measurable outcomes.
  • Analyze market trends, competitor activities, and digital analytics to improve campaign efficiency and marketing ROI.
  • Manage marketing budgets, track performance metrics, and provide regular reports to stakeholders.
  • Identify new digital opportunities, tools, and technologies to enhance brand presence and customer Bachelors degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  • Master's preferred.
  • 4+ years of experience in digital marketing with a strong understanding of digital platforms and performance metrics.
  • Proven experience in planning and scaling digital campaigns and marketing initiatives.
  • Excellent written and verbal communication skills.
  • Strong analytical mindset with the ability to interpret data and make informed decisions.
  • Experience leading, mentoring, or managing teams is a strong advantage.

    • (ref : iimjobs.com)

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    Digital Marketing • Punjab, India

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