Cogniter - Assistant Project Lead - Social Media & PPC
Cogniter TechnologiesPunjab, India30+ days ago
Job descriptionWe are seeking a highly motivated and experienced Assistant Project Lead (Social Media & PPC) to join our high-performing digital marketing team in Chandigarh. This role is central to the planning, execution, and optimization of integrated digital campaigns across Search Engine Optimization (SEO), Paid Per Click (PPC) advertising, and Social Media Marketing (SMM). The ideal candidate will have a strong, proven background in all three digital disciplines, coupled with essential project management and leadership skills. You will be responsible for translating business objectives into actionable digital strategies that deliver measurable growth, strong ROI, and enhanced brand presence. Lead Project Execution : Take ownership of digital marketing projects from initial brief and strategy development through to final execution and reporting, ensuring all deliverables meet high-quality standards, client expectations, and project timelines. Cross-Functional Collaboration : Act as the primary digital liaison, effectively collaborating with the Content, Design, and Development teams to align marketing activities and ensure technical SEO and creative assets support campaign goals. Strategy Development : Assist the Project Manager in developing comprehensive, integrated digital marketing strategies that leverage the synergies between SEO, PPC, and SMM to achieve key performance indicators (KPIs). PPC Campaign Management (30%) - Campaign Planning & Execution : Plan, structure, launch, and manage high-performance PPC campaigns across major platforms, including Google Ads, Bing Ads, and other relevant networks. A / B Testing & Optimization : Design and execute continuous A / B testing of ad copy, landing pages, and audience targeting to improve Quality Score, Conversion Rate, and overall campaign efficiency. SEO & Organic Growth (20%) - Technical & On-Page SEO : Lead the execution of comprehensive SEO strategies, including deep keyword research, competitive analysis, site audits, and hands-on management of on-page elements (meta-data, headings, internal linking). Off-Page Strategy : Develop and implement effective off-page SEO strategies, focusing on high-quality link building, reputation management, and local SEO initiatives. Ranking & Visibility : Continuously monitor search engine rankings and organic traffic performance, taking proactive steps to address algorithm updates and maintain upward mobility. Social Media Marketing & Reporting (10%) - Social Presence Management : Oversee and guide the creation and management of engaging content and campaigns across key social media platforms, including Facebook, Instagram, LinkedIn, and X (Twitter), to build community and drive engagement. Performance Analysis : Utilize advanced analytics tools (Google Analytics 4, Google Search Console, Social Insights) to rigorously monitor campaign and project performance, generate insightful reports, and communicate data-driven recommendations for optimization to stakeholders. Experience : 4-6 years of demonstrated, hands-on experience and measurable success across SEO, PPC, and Social Media Marketing. PPC Platforms : Expert-level proficiency with major PPC platforms, including Google Ads (Search, Display, Video) and Facebook Ads Manager.
Job Description - Assistant Project Lead (Social Media & PPC)
Experience Required - 4-6 Years
Location - Chandigarh, India (On-site)
Employment Type - Full-Time
Reports To - Project Manager or Head of Digital Marketing
About Cogniter Technologies :
- Cogniter Technologies is a dynamic and fast-growing digital solutions provider dedicated to delivering cutting-edge technology and marketing services to a diverse global clientele.
- We foster a culture of innovation, continuous learning, and measurable results.
- We are looking for passionate, result-oriented leaders to drive our digital marketing success.
About the Role :
Budget & Bid Management : Strategically manage advertising budgets to maximize Return on Investment (ROI) and control Customer Acquisition Cost (CAC) through advanced bidding strategies and ongoing optimization.
Technical Skills & Experience :
(ref : iimjobs.com)
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Social Media Lead • Punjab, India
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