360 Bytes - General Manager - Digital Marketing
360 Bytes Tech Venture Private limitedPunjab, India9 days ago
Job descriptionLead a growing team of digital marketers across various domains : paid media, SEO, content, CRM, analytics, and design. Set KPIs, ensure performance reviews, and guide team members in execution excellence Performance Marketing : Manage and optimize paid media campaigns (Google Ads, Facebook / Meta, LinkedIn, etc.). SEO & Content Strategy : Define organic growth strategies and oversee high-quality, SEO-optimized content production. Social media : Oversee organic and paid social content strategies, engagement, and community building. Email Marketing & CRM : Execute lifecycle marketing, segmentation, and automation for lead nurturing and retention. Web & CRO : Lead website strategy including UX / UI improvements, landing page optimization, and A / B testing. Marketing Automation & Analytics : Implement tools and dashboards (e.g., GA4, Looker Studio, HubSpot) for campaign tracking and insights. Work closely with GM Business Growth, product, design, sales, and technology teams to ensure cohesive execution. Align with the larger business vision from the GCC region and adapt regional strategies to the India context. Stay on top of digital marketing trends, tools, and industry best practices. Test and introduce new channels, tools, and growth hacks that can improve customer acquisition and retention.
General Manager - Digital Marketing & Functional Leadership
- Develop and implement the digital marketing roadmap in alignment with business goals.
- Drive integrated campaigns across performance marketing, branding, SEO, social media, and CRM.
- Build a data-centric marketing culture, ensuring all actions are measurable and ROI-focused.
Team Leadership
Complete Ownership of Digital Sub-functions
Cross-functional Collaboration
Innovation & Trendspotting
(ref : iimjobs.com)
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Manager Digital Marketing • Punjab, India
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