Lead Management & Research :
- Work on incoming leads by conducting thorough research on client companies, their industry presence, past exhibitions, and ongoing marketing activities.
- Identify key decision-makers, business needs, and event participation history to tailor outreach strategies.
- Support the Account Executive (AE) in setting up introductory and follow-up meetings with potential clients.
- Maintain lead data and communication records in CRM tools (e.g., HubSpot, Zoho, Salesforce).
2. Account Nurturing & Client Engagement
Maintain a calendar of upcoming events, exhibitions, and marketing opportunities for existing customers.Proactively reach out to clients ahead of major events to understand their next project brief and potential requirements.Strengthen relationships by maintaining consistent and professional communication with clients.3. Project Coordination & Follow-up
Regularly follow up on projects where designs and commercial offers have been submitted to ensure timely client feedback.Coordinate revisions or modifications requested by clients with internal design, operations, and costing teams.Track project progress and ensure timely delivery of proposals, presentations, and updates.4. Client Experience & Communication
Create a seamless and pleasant client experience through proactive communication, transparency, and timely response to inquiries or concerns.Act as a liaison between clients and internal teams (design, production, finance, logistics, etc.) to ensure smooth execution.Prepare detailed meeting notes or minutes of meetings (MoMs) for all client interactions and share with relevant internal stakeholders.Schedule, coordinate, and facilitate client review meetings, presentations, and debrief sessions.5. Reporting & Administration
Maintain accurate and up-to-date records of client interactions, proposals, and project milestones.Prepare weekly reports on client follow-ups, pipeline status, and event / project updates for management review.Support in preparing pitch decks, client presentations, and case studi(ref : iimjobs.com)