SEM Specialist (Paid Marketing)

Role Overview

We are seeking an SEM Specialist  to manage and optimize paid campaigns across Google Ads, Bing, and other ad networks. The candidate will be responsible for driving ROI-focused campaigns for both Binary's brand and its clients.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across search, display, shopping, and video.
• Perform keyword research, competitor benchmarking, and audience targeting.
• Write and test ad copies, manage A / B experiments, and optimize CTR & conversion rates.
• Track and report campaign performance using Google Ads, GA4, and Data Studio dashboards.
• Manage ad budgets efficiently to ensure ROI and client satisfaction.
• Stay updated with the latest Google Ads & SEM trends, automation, and AI tools .
• Collaborate with SEO and content teams for integrated digital marketing campaigns.
• Support Binary's internal campaigns  and client performance marketing projects.

Requirements

What Binary Offers (for both roles)

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Skills Required

Google Ads, Ppc, Keyword Research, google sheets , Excel