Comfort Click - Senior PPC Specialist

Responsibilities

• Develop, implement, and manage end-to-end PPC campaigns across Google Search, Display, Shopping, and YouTube.
• Optimize campaigns for ROI, conversions, and customer acquisition while minimizing CPA.
• Conduct detailed keyword research, audience segmentation, and bid strategy optimization.
• Analyze campaign performance and create actionable reports with insights and recommendations.
• Collaborate with creative and content teams to ensure high-performing ad copies and visuals.
• Monitor competitor activity and industry trends to refine campaign strategies.
• Leverage Google Merchant Center and feed management tools for effective Shopping campaigns.
• Test new ad formats, bidding strategies, and landing page experiences to drive continuous improvement.
• Manage monthly budgets and forecast performance & Skills :
• Bachelors degree in Marketing, Business, or a related field.
• 4-8 years of hands-on experience in PPC campaign management, with a strong focus on eCommerce.
• Proven expertise in Google Ads, Google Shopping, and YouTube Ads.
• Experience with Bing Ads, Meta Ads, or Amazon Ads is a plus.
• Strong analytical and reporting skills using Google Analytics, GA4, Tag Manager, and Looker Studio.
• Deep understanding of ROAS, LTV, and conversion tracking.
• Proficiency in Excel / Sheets for campaign analysis and data handling.
• Google Ads Certification preferred.
• Self-starter with strong attention to detail and a test-and-learn mindset

(ref : iimjobs.com)