Comfort Click - PPC Specialist

Responsibilities :

• Plan, execute, and manage PPC campaigns across Google Search, Performance Max, Display, and Shopping.
• Optimize campaigns daily for ROAS, CPA, and conversion volume.
• Conduct in-depth keyword research, competitor analysis, and audience segmentation.
• Set up and optimize product feeds in Google Merchant Center for Shopping Ads.
• Collaborate with creative and design teams to test ad copy, visuals, and landing pages.
• Monitor campaign performance, analyze data, and prepare actionable reports.
• Stay updated on Google Ads innovations, automation, and best practices.
• Manage budgets effectively and identify opportunities for scaling campaigns.
• Work closely with analytics teams to ensure accurate conversion tracking and attribution.

Qualifications & Skills :

(ref : iimjobs.com)