Lead - Ad Operations (Branding)

About Xapads Media Xapads Media is a 20-year-old global adtech company with in-house award-winning platforms like  Xaprio (DSP), Unwire (CTV), Xerxes (Mobile Performance), and Helix (Supply Platform).  With offices across 9 countries, we empower brands and agencies through data-driven, transparent, and innovative programmatic solutions across Display, Video, CTV, and Mobile.

Role Overview :

The  Lead – Ad Operations (Branding)  is a strategic role responsible for overseeing all branding campaign executions across  Display, Video, CTV, Native, In-App, and Rewarded Video  formats. Campaigns are executed through  Managed Services, Xaprio DSP (our proprietary platform), and Deal Desk.

This role requires a blend of operational leadership, technical understanding, and strategic thinking to ensure flawless campaign delivery, infrastructure improvement, and team performance across global markets.

Key Responsibilities :

Lead the  Branding Operations team  managing Display, Video, CTV, Native, In-App, and Rewarded Video campaigns.

Ensure timely setup, optimization, and delivery across Managed Services, Xaprio DSP, and Deal Desk.

Collaborate with  Client Servicing  and  Sales  teams to convert briefs into executable campaigns and measurable outcomes.

Work with  Product and Tech  teams to improve campaign infrastructure, workflow automation, and delivery systems.

Take  complete ownership  of delivery, quality, revenues, and P&L for the Branding vertical.

Manage deal activations and pacing across  The Trade Desk (TTD)  and  DV360  - expertise with both is mandatory.

Ensure adherence to  brand safety, viewability, and fraud protection  using tools like  IAS, MOAT, Pixalate, and Human.

Drive innovation by adopting new ad formats, contextual capabilities, and data-driven optimization methods.

Build, mentor, and grow a  high-performance operations team  aligned with business and client goals.

Work closely with the Marketing team to help promote Xapads’ branding offerings through case studies and success stories.

Requirements

7–9 years  of experience in Programmatic or Digital Advertising Operations (Branding vertical).

Proven expertise in  Display, Video, CTV, Native, and In-App  campaign management.

Proven expertise in  Deals setup, management, and optimization across TTD, DV360, Amazon DSP,  and similar platforms.

Strong understanding of  Programmatic Guaranteed (PG), PMP, and Open Exchange delivery models.

Knowledge of adtech ecosystem - DSPs, SSPs, Deal IDs, and measurement tools.

Proficiency in campaign pacing, optimization, bid log analysis, and troubleshooting.

Experience working with global markets -  US, UK, Russia / CIS, MENA, SEA, APAC, LATAM.

Strong communication and leadership skills; proven ability to manage teams and cross-functional coordination.

Analytical mindset with focus on data accuracy, performance, and process hygiene.

What We Offer

Opportunity to lead  Branding Operations  for one of India’s most awarded adtech companies.

Work across  Xaprio DSP, Deal Desk,  and other proprietary platforms.

Exposure to  global markets and top-tier agencies and brands.

A culture that  values innovation, accountability, and collaboration.

HOW TO APPLY

To apply for this position, send an email to our careers mailbox ( ). In the email make sure to include your resume and any additional information you would feel relevant for this role.