Realme - Manager - Public Relation

Job Description : Public Relation Manager

About realme :

realme, established on May 4th, 2018, is a technology brand that provides leap-forward products with a superior experience for global users. With over 70 million users in India, Realme focuses on creating a smart, connected, and trendy lifestyle for the youth by democratizing advanced technology across all price segments.

As per IDC Q2 2022, Realme secured the second position with a 24% YoY growth, leading the online channel with a 23% share. In Q2 2023, Realme achieved a 51% QoQ growth (Counterpoint) and ranked No. 3 among the top 10 smartphone brands (IDC).

realmes "Spire Strategy" focuses on breakthrough technologies, superior design, performance, and user experience. The new marketing strategy includes cultivating local marketing teams, strengthening eCommerce partnerships, and exploring future tech with the GT series, while the number series brings innovative imaging and technology to consumers. For more information, visit : www.realme.com / in /

Key Responsibilities :

• Develop and execute comprehensive public relations strategies and campaigns to promote the company's consumer electronics products and services.
• Cultivate relationships with journalists, bloggers, influencers, and other media representatives to generate positive media coverage and increase brand visibility.
• Draft and distribute press releases, media kits, and other communication materials to announce new product launches, company initiatives, and other relevant news.
• Serve as the primary spokesperson for media inquiries and manage media relations activities, including arranging interviews, press conferences, and media events.
• Monitor media coverage and industry trends to identify opportunities and risks, and provide proactive recommendations to senior management.
• Collaborate closely with cross-functional teams including Marketing, Product Development, and Sales to ensure consistent messaging and alignment with overall business objectives.
• Manage crisis communication efforts by developing communication plans, drafting statements, and coordinating with internal stakeholders to address potential reputational risks.
• Oversee social media strategies and content creation, ensuring brand consistency, engaging with online communities, and addressing customer inquiries or concerns.
• Analyze and evaluate the effectiveness of public relations initiatives through media monitoring, metrics, and KPIs, and provide regular reports to senior management.
• Stay up-to-date with industry trends, emerging technologies, and best practices in public relations and consumer electronics to drive innovation and maintain a competitive edge.

Qualifications and Skills :

(ref : iimjobs.com)