Senior Public Relations Executive (Auto)

Job Description :

Requisitioned Position Title : Sr. Public Relations Executive (Auto Sector)

Position Reports To : Public Relations Manager (Auto Sector)

Hiring Location : New Delhi

Total Experience (Years) : 3 – 4 years

Portfolio & Deliverables

• Work exclusively with clients in the automobile and mobility sector, covering passenger vehicles, commercial vehicles, EVs, auto components, and emerging technologies.
• Deep understanding of the automotive industry landscape—key stakeholders, market trends, consumer behavior, competitor activities, and government policies / regulations impacting the sector.
• Ability to analyze competitor communication strategies and industry best practices to shape impactful PR campaigns for auto clients.
• Develop and execute integrated communication strategies aligned with client goals, product launches, brand reputation management, and industry leadership positioning.
• Proactively suggest creative campaign ideas, activations, and thought leadership initiatives tailored to the auto sector.
• Track market insights, regulatory changes, and media conversations within the automotive ecosystem to provide timely counsel to clients.
• Build strong client relationships and act as a trusted advisor in planning, strategy, and execution.
• Manage large-scale auto industry events, product launches, test drives, and press engagements—from venue selection and logistics to flow of events and media management.
• Maintain and grow strong relationships with auto, business, and regional media, ensuring proactive story pitching and smooth handling of media queries.
• Demonstrate excellent media writing skills—press releases, product notes, by-lined articles, speeches, and newsletters—specific to automotive brands and audiences.
• Lead and mentor the team effectively, delegating responsibilities and ensuring timely delivery of client requirements.

Equal Opportunity Statement

Equal Opportunity : AVIAN We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion : AVIAN We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.