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Transfunnel Consulting - Head - Marketing

Transfunnel Consulting - Head - Marketing

TRANSFUNNEL CONSULTING PRIVATE LIMITEDJaipur, India
30+ days ago
Job description

About TransFunnel Consulting :

  • At TransFunnel Consulting, we are more than a marketing automation firm-we are growth enablers for businesses worldwide.
  • Since our inception in 2015, we have partnered with organizations across 16 countries, ranging from agile startups to Fortune 500 companies and government entities.
  • Headquartered in Bangalore, India, our mission is to be the one-stop MarTech and growth strategy partner, enabling Sales, Marketing, Services, and Management teams to achieve their goals.

Position Overview :

We are seeking a Strategic Marketing Lead / Marketing Head to play a dual-impact role :

  • TransFunnel Growth Leadership : Drive TransFunnel's annual marketing strategy, elevate brand visibility, and generate high-quality leads.
  • Client Delivery Excellence : Lead the execution of inbound and digital marketing projects for a diverse global client base, ensuring measurable impact and exceptional delivery.
  • This role demands a proactive, innovative, and results-driven professional who thrives in a dynamic environment, understands global market trends, and has the ability to inspire teams and stakeholders.

    • Key Responsibilities :

    1. Strategy & Execution :

  • Develop and implement comprehensive marketing strategies for TransFunnel and client projects across B2B and B2C segments.
  • Craft integrated campaigns spanning SEO, PPC, social media, email, content marketing, and marketing automation to meet growth objectives.

    • Performance Marketing :

  • Plan, execute, and optimize paid campaigns across platforms such as Google Ads, LinkedIn, Facebook, and programmatic networks (Taboola, Outbrain).
  • Manage budgets, track ROI, and refine strategies based on performance insights.

    • SEO & Content Marketing :

  • Design and oversee impactful content strategies, including blogs, whitepapers, social media, and thought leadership.
  • Enhance organic reach and lead generation through advanced SEO techniques and tools.

    • Marketing Automation & CRM :

  • Oversee CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, Mailchimp, Zoho, Brevo) to streamline customer journeys and nurture leads.
  • Ensure data-driven decision-making through advanced analytics and reporting.

    • Leadership & Team Development :

  • Lead and mentor a multidisciplinary team of digital marketers, content creators, and designers.
  • Foster innovation, accountability, and continuous improvement within the team.

    • Analytics & Reporting :

  • Track, measure, and analyze KPIs using tools like Google Analytics, SEMrush, Ahrefs, and Search Console.
  • Present insights and actionable recommendations to senior leadership and clients.

    • Client & Stakeholder Engagement :

  • Develop and deliver impactful marketing pitches, proposals, and presentations for business development.
  • Collaborate with CXOs, Directors, and Business Heads to align strategies and ensure client satisfaction.

    • Required Skills & Qualifications :

  • Bachelor's / Master's degree in Marketing, Business, Communications, or related field.
  • 5-7 years of progressive marketing experience, with at least 2 years in a leadership role.
  • Proven expertise in GTM strategy, integrated marketing campaigns, and multi-channel execution.
  • Strong communication, presentation, and stakeholder management skills.
  • Ability to conceptualize and execute innovative initiatives aligned with business growth.
  • Hands-on proficiency with marketing automation and analytics tools (HubSpot, Salesforce, Google Analytics, SEMrush, etc.
  • Strong organizational skills to manage multiple projects and deadlines effectively

    • (ref : iimjobs.com)

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