Eat Better Ventures - Head - D2C Segment

Head of D2C - Leadership Role with high ESOP's

Reporting to - Founder

About the Job

Own the end-to-end customer experience, acquisition and conversion funnel for www.eatbetterco.com. You will work on providing best-in-class D2C customer experience & own the P&L for this channel.

Key Responsibilities

• Own Product Roadmap for the D2C Website : Prioritize features and improvements based on data, customer insights, and business needs.
• Own Tech Deployment : Work with developers at tech agency and / or in-house team to ship out new and existing features, and manage integrations across the e-commerce funnel.
• Own Website Performance : Ensure a mobile-first, fast-loading experience across devices while maintaining overall stability of the product and growing traffic.
• Own Customer Journey & UX : Continuously improve website usability by analyzing heatmaps, user flows, and session recordings.
• Collaborate with growth and performance marketing teams to improve landing pages, reduce bounce rate, and increase conversion rate.
• Outside In Knowledge : Keep up with what's new in e-commerce best practices, competition benchmarking, and emerging technologies.

Required Skills and Qualification

Must Have :

About us :

We want to help people make healthy food choices without compromising on taste. Our aim is to be the largest healthy food brand in India.

Our website is www.eatbetterco.com

Our Instagram handle is Coverage of the (ref : iimjobs.com)