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Sales Specialist

Sales Specialist

Nutrinectar Enterprises LLPMumbai, Maharashtra, India
3 days ago
Job description

About the Role

This isn’t your typical “sales management” job.

This is a ground-zero leadership role  — where you’ll be building India’s first monk-fruit soda distribution network  from scratch .

As our  Sales Head , you’ll lead the commercial rollout of  Bubz  across India. You’ll create the playbook for how a modern beverage brand enters the market — one retail shelf, one café, one gym, one distributor at a time.

You’ll be in charge of everything from designing the GTM (Go-To-Market) strategy to onboarding regional partners, managing margins, expanding into new cities, and leading field activations that convert buzz into revenue.

You won’t inherit a system — you’ll build it.

Key Responsibilities

1. Sales Strategy & Market Expansion

  • Develop and execute a  pan-India distribution roadmap  — starting with Mumbai and scaling across Tier-1 and Tier-2 cities.
  • Create city-wise expansion plans and define revenue targets by channel (Retail, HoReCa, Chemists, and Modern Trade).
  • Identify, onboard, and manage distributors, super stockists, and key retail partners.
  • Define channel margins, credit terms, and pricing structures for different verticals.
  • Regularly analyze market trends, competitor activities, and customer insights to identify new growth opportunities.

2. Retail & Channel Management

  • Establish Bubz’s presence in  modern trade, general trade, and on-premise  channels.
  • Build strong partnerships with cafés, restaurants, gyms, and bars for placement and visibility.
  • Drive sell-through — ensuring distributors and retailers reorder consistently.
  • Negotiate listings, display agreements, and placement with retail chains and independent stores.
  • Ensure brand visibility and compliance through planograms, POSM, and sampling drives.
  • 3. HoReCa & Institutional Sales

  • Build deep relationships with HoReCa partners (cafés, bars, quick-service restaurants).
  • Explore corporate tie-ups, college canteens, and co-working hubs for product penetration.
  • Manage accounts end-to-end — from supply agreements to invoicing and credit management.
  • 4. Leadership, Data & Execution

  • Build and lead a  small but sharp sales team  (executives + field reps) as volume grows.
  • Design sales KPIs, incentive structures, and reporting frameworks.
  • Use CRM and sales dashboards to track outlet performance, collections, and dispatches.
  • Work closely with operations for forecasting, inventory planning, and logistics coordination.
  • Collaborate with marketing to synchronize product launches, sampling campaigns, and events.
  • 5. Brand Building & Field Activation

  • Drive visibility across retail through  sampling programs, point-of-sale materials , and micro-events.
  • Execute collaborations with partner cafés, gyms, and bars to build consumer awareness.
  • Work with marketing to turn offline moments into online stories — building Bubz as both a product  and a movement.
  • What Success Looks Like

    ✅ Bubz is available across 500+ outlets in 3 cities within 6 months.

    ✅ Distribution channels are smooth, transparent, and profitable.

    ✅ You’ve built strong relationships with key accounts and stockists.

    ✅ You’ve created a scalable sales model — not just sales, but systems .

    Requirements

  • 3–8 years of experience in FMCG, Beverage, or D2C sales (distribution network creation experience is a huge plus).
  • Proven success in  retail expansion, distributor management, and field execution.
  • Excellent negotiation, relationship-building, and market analysis skills.
  • Strategic mindset with a founder-like approach  to ownership and results.
  • Comfort with data — forecasting, tracking, and optimizing performance.
  • Strong presentation and communication skills; ability to work cross-functionally.
  • Open to ambitious, high-energy freshers who’ve hustled in ground-level sales or events.
  • Willingness to travel frequently and adapt to fast-moving startup rhythms.
  • Work Culture

    We’re not a 9–5  — we’re a fast-moving startup.

    You’ll have full ownership, flexible hours, and the freedom to build your function your way.

    Weekend events or launches are part of the ride (with comp-offs).

    Everyone here is a  leader , not an employee — we win together, learn fast, and move quicker than most brands can think.

    Why Join Bubz

    You’ll be part of a founding-stage team that’s building one of India’s most exciting new beverage categories.

    You’ll have the freedom to test, fail, and innovate while being backed by an ambitious, execution-focused leadership team.

    You’ll shape how a beverage brand breaks into a highly competitive market — and you’ll see your decisions directly drive growth.

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    Sales Specialist • Mumbai, Maharashtra, India

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