Lead user research initiatives to understand customer needs, behaviors, and pain points across Bajaj Finservs digital ecosystem (apps, websites, self-service platforms).
Design and execute research studies including usability tests, surveys, field studies, diary studies, and in-depth interviews.
Translate research findings into personas, journey maps, and experience frameworks that guide product design decisions.
Collaborate with UX / UI designers, product managers, and engineering teams to embed user insights into product roadmaps.
Evaluate existing digital journeys (onboarding, loan applications, payments, customer support flows) and recommend usability and conversion improvements.
Apply mixed-methods research (qualitative + quantitative) and partner with analytics teams to validate findings.
Communicate insights through compelling reports, presentations, and storytelling to influence stakeholders at all levels.
Contribute to establishing research best practices, processes, and repositories across the design function.
Ideal Candidate :
Bachelors / Masters degree in HCI, Cognitive Psychology, Design, Behavioral Science, or related field.
3- 5 years of experience as a UX Researcher or in a similar role within digital-first or product-driven organizations.
Strong expertise in usability testing, contextual inquiry, interviews, surveys, heuristic evaluations, and A / B testing.
Experience with tools like Dovetail, Maze, Lookback, Optimal Workshop, UserTesting, Google Analytics, Mixpanel, or Amplitude.
Ability to synthesize complex data into clear, actionable insights.
Excellent communication and stakeholder management skills; ability to influence product decisions with evidence.
Preferred Skills :
Prior experience in BFSI, fintech, or large-scale B2C products.
Familiarity with UX design tools (Figma, Adobe XD, Sketch) for collaboration.
Knowledge of financial services workflows and unit economics (e.g., lending journeys, KYC, payments).
Experience working in Agile / Scrum environments with cross-functional teams.
(ref : hirist.tech)
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Ux Researcher • Pune
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