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Digital Marketing Lead

Digital Marketing Lead

Hinduja Tech LimitedChennai, Republic Of India, IN
13 days ago
Job description

About Hinduja Tech

Hinduja Tech is a global leader in sustainable mobility engineering and digital solutions, delivering transformative impact across passenger vehicles, commercial vehicles, and e-mobility sectors. As a vital part of the Hinduja Group, we serve over 100 global OEMs, Tier 1 suppliers, and innovative mobility players worldwide.

Role Overview

As a marketing manager, you will strategically lead the global marketing programs, shaping Hinduja Tech’s brand narrative to drive differentiation and business growth. You will spearhead high-impact sales enablement initiatives, content strategies, and demand generation campaigns while ensuring cohesive brand positioning across markets. This is a key role requiring experience in complex B2B environments, overseeing cross-functional teams, and engaging with senior stakeholders.

Key Responsibilities

  • Develop and own the end-to-end global marketing strategy aligned with Hinduja Tech’s vision as a premium, differentiated brand in sustainable mobility
  • Lead creation of compelling content and world-class digital sales assets—brochures, case studies, presentations, and website copy—for multiple offerings and joint offerings
  • Oversee integrated go-to-market campaigns, leveraging market research and analytics to target prioritized segments effectively
  • Drive event management programs including industry forums, technical conferences, webinars, and executive roundtables
  • Partner closely with sales, offerings, and executive leadership to align messaging, enable pipeline generation, and demonstrate marketing ROI
  • Champion brand governance, ensuring consistent adoption of refreshed brand guidelines and governance frameworks

Key Success Measures

  • Significant improvement in global brand awareness
  • Successful execution of strategic content and campaign initiatives contributing to measurable pipeline growth
  • Enhanced stakeholder engagement and satisfaction across internal and external audiences
  • Consistent adherence to brand governance and elevated content quality benchmarks
  • Required Qualifications & Skills

  • Bachelor’s / master’s degree in marketing, Business, or related discipline
  • 10+ years of progressive B2B marketing experience—ideally in automotive, engineering, or technology domains
  • Proven expertise in managing full-funnel marketing campaigns, sales enablement, and brand positioning
  • Strong leadership and team management skills with the ability to influence cross-functional stakeholders globally
  • Experience in digital content strategy, SEO, marketing automation, and analytics tools
  • Exceptional communication, storytelling, and presentation skills targeting senior executives and technical audiences
  • Agile mindset with a track record of delivering results in fast-paced, matrixed environments
  • Preferred Qualifications

  • Experience in sustainable mobility, automotive engineering, or technological innovation markets
  • Knowledge of global markets and multicultural marketing approaches
  • Why Join Hinduja Tech?

  • Conceive and execute marketing campaigns for a visionary global company revolutionizing next-generation mobility solutions
  • Collaborate with diverse, high-calibre teams across geographies
  • Opportunity to shape strategic brand positioning and accelerate business growth
  • Access to continuous learning and leadership development
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    Digital Marketing Lead • Chennai, Republic Of India, IN

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