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Jainam - Team Leader - Digital Marketing

Jainam - Team Leader - Digital Marketing

Jainam Broking Limited, India
10 days ago
Job description

Key Responsibilities

Team Leadership & Management

  • Lead, manage, and inspire a team of digital marketing professionals to achieve individual and team performance targets.
  • Delegate responsibilities effectively, track progress, and ensure all digital marketing initiatives are executed on time and within budget.
  • Conduct regular performance evaluations, providing constructive feedback, coaching, and career development opportunities for the team.

Digital Marketing Strategy & Planning

  • Develop and execute comprehensive digital marketing strategies to promote our brokerage services, enhance customer engagement, and drive business growth.
  • Align digital marketing plans with overall company goals, ensuring a cohesive online presence across all platforms (website, social media, search engines, etc.
  • Identify new trends, tools, and technologies to keep the company ahead of digital marketing trends in the financial services industry.

    • Campaign Management & Execution

  • Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels (paid search, SEO, email marketing, display ads, social media, affiliate marketing, etc.
  • Ensure campaigns are aligned with business objectives and targeted to appropriate market segments.
  • Analyze digital marketing data and use insights to adjust campaigns, optimize ROI, and improve performance metrics such as leads, conversions, and customer retention.

    • Analytics & Reporting

  • Monitor and measure the effectiveness of digital campaigns using analytics tools (Google Analytics, SEMrush, Hub Spot, etc.
  • Provide regular reports and insights to senior management on campaign performance, key metrics, and areas for improvement.
  • Use data-driven insights to make recommendations for future digital marketing initiatives and strategies.

    • SEO & Content Optimization

  • Oversee SEO strategy and execution to increase organic visibility and drive traffic to the firms website.
  • Ensure that content across digital channels is optimized for search engines and designed to engage and convert visitors into leads.
  • Collaborate with the content team to create valuable, informative, and high-quality content that appeals to target audiences.

    • Social Media Management & Engagement

  • Lead the social media strategy to build the firms presence across platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube.
  • Manage day-to-day social media campaigns, including content creation, community engagement, and paid social ads.
  • Analyze social media performance and adjust strategies to improve engagement and audience growth.

    • Collaboration & Cross-functional Coordination

  • Work closely with the sales, product, and compliance teams to ensure that all digital marketing efforts are aligned with business objectives and regulatory requirements.
  • Collaborate with external partners, vendors, and agencies to support digital initiatives and ensure high-quality execution.

    • Budget Management & Optimization

  • Manage the digital marketing budget, allocating resources efficiently across various channels and campaigns.
  • Monitor expenses, track ROI, and ensure that campaigns are optimized for cost-effectiveness and results.

    • Compliance & Risk Management

  • Ensure all digital marketing activities comply with industry regulations, legal requirements, and company policies.
  • Work with the compliance team to ensure that digital marketing content (ads, social posts, etc. ) adheres to the regulatory standards for financial services and stock broking.

    • Key Requirements

    Experience & Education

  • Bachelors degree in Marketing, Digital Marketing, Business Administration, or a related field.
  • 3+ years of hands-on experience in digital marketing, with at least 2 years in a leadership role, preferably within the financial services or stock broking industry.
  • Proven track record of managing and optimizing digital marketing campaigns to drive leads, conversions, and brand awareness.

    • Skills & Competencies

  • Strong leadership and people management skills, with the ability to mentor and motivate a diverse team.
  • In-depth knowledge of digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and affiliate marketing.
  • Expertise in using marketing analytics tools (Google Analytics, SEMrush, HubSpot, etc. ) to track campaign performance and generate insights.
  • Familiarity with marketing automation platforms and customer relationship management (CRM) systems.
  • Strong written and verbal communication skills, with the ability to create compelling digital content and reports.
  • Deep understanding of the financial industry, particularly stock broking, and its regulations in digital marketing.

    • Desirable Attributes

  • Experience with paid search (Google Ads, Bing Ads), social media advertising (LinkedIn, Facebook Ads, Twitter Ads), and programmatic advertising.
  • Knowledge of conversion rate optimization (CRO) techniques and landing page optimization.
  • Familiarity with video marketing and online webinars for client education.
  • Analytical mind-set with the ability to draw actionable insights from data and metrics

    • (ref : iimjobs.com)

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    Digital Marketing • , India