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Digital Outreach Manager

Digital Outreach Manager

Ahmedabad UniversityAhmedabad, Republic Of India, IN
2 days ago
Job description

Role Summary :

The Digital Marketing Manager will lead the University’s digital presence and outreach efforts with a strong focus on performance marketing, SEO, social media, and overall digital brand strategy. The role requires a data-driven professional who can plan, execute, and optimise digital campaigns to enhance brand visibility, engagement, and lead generation aligned with institutional objectives.

About us

Ahmedabad University is a private, non-profit University that offers students a liberal education with a focus on research-driven and project-based learning. https : / / www.Ahduni.Edu.In

Key Responsibilities

1. Digital Strategy & Planning

  • Develop and execute a comprehensive digital marketing strategy in alignment with the University’s brand and communication goals.
  • Identify audience segments and design targeted digital outreach programmes.

2. Performance Marketing and CRM

  • Plan, run, and optimise paid campaigns across Google Ad, Meta, LinkedIn and Programmatic ads using Google DV 360.
  • Ensure cost-effective lead generation and strong campaign ROI.
  • Hands-on experience with CRM Tools
  • Track campaign performance, analyse outcomes, and present actionable insights .

    • 3. Website, SEO & AI

  • Oversee website content quality, structure, and user experience.
  • Manage SEO initiatives, including keyword strategy, on-page and off-page optimisation, to improve search rankings and organic reach.
  • Collaborate with internal teams and vendors for website updates and enhancements.

    • 4. Social Media Management

  • Develop social media content plans that enhance engagement and brand presence.
  • Manage platforms and their performances across LinkedIn, Instagram, Facebook, YouTube, X, Threads and Google Business Profile.
  • Monitor trends and adapt strategies to strengthen digital positioning.

    • 5. Analytics & Reporting

  • Use Google Analytics and platform insights to measure the performance and effectiveness of digital activities.
  • Use AI-driven tools to monitor analytics and report generation.
  • Generate periodic dashboards and reports for leadership visibility and decision-making.

    • 6. Collaboration & Coordination

  • Work closely with communications, design, and academic teams for integrated campaign execution.
  • Liaise with external digital and creative agencies where required.

    • Required Skills & Experience

  • Bachelor’s degree in marketing, Communications, Business, or related field.
  • 10–12 years of relevant experience in digital marketing, preferably in the education / services sectors.
  • Hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Ads and Google Analytics (GA4).
  • Strong understanding of SEO strategies and tools.
  • Proven ability to plan and execute multi-channel digital campaigns.
  • Excellent communication, analytical thinking, and stakeholder management skills.

    • Desired Attributes

  • Creative mindset with strong attention to detail.
  • Ability to thrive in a fast-paced and dynamic environment.
  • Proactive, self-driven, and result-oriented.
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    Digital Manager • Ahmedabad, Republic Of India, IN

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