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LOT Mobiles - Manager - Marketing

LOT Mobiles - Manager - Marketing

Lot Mobiles Pvt LtdHyderabad, India
7 days ago
Job description

About the job

Job Title : Manager ( Marketing )

Location : Us :

Lot Mobiles Pvt. Ltd. is a leading multi-brand mobile retail chain, dedicated to offering cutting-edge technology and unmatched customer service. We are expanding rapidly and are looking for a dynamic Manager ( Marketing )to lead innovative strategies that drive store performance, brand presence, and digital engagement.

Key & ATL / BTL Campaigns :

  • Plan and execute ATL (Above the Line) and BTL (Below the Line) marketing activities.
  • Collaborate with media partners and agencies to enhance brand visibility across all channels.

Instore & Outstore Marketing :

  • Drive strategic instore promotions and impactful outstore campaigns.
  • Ensure proper execution of promotional plans at the store level.

    • Marketing Tie-Ups & Partnerships :

  • Coordinate with brands for co-branded promotions, schemes, NPL (New Product Launches), and seasonal offers.
  • Handle all marketing tie-ups and collaboration for brand promotions.

    • Sign Boards & Visual Merchandising :

  • Manage branding assets including sign boards handling new installations, replacements, and issue resolution.

    • Digital Marketing & Content Creation :

  • Lead the design, creation, and upload of engaging digital content across all platforms (social media, website, email campaigns).
  • Work with designers and agencies to align content with product / category objectives.

    • New Store Launch Planning :

  • Develop and execute launch plans for new store openings, ensuring maximum buzz and footfall.

    • Special Store Activities :

  • Plan and implement in-store activities to drive walk-ins, conversions, and community engagement.

    • Annual Marketing Calendar :

  • Prepare a comprehensive event and campaign calendar to ensure consistent branding and sales growth throughout the year.

    • Required Skills :

  • 4 - 8 years of experience in marketing, preferably in retail / consumer electronics.
  • Strong grasp on both digital and traditional marketing channels.
  • Excellent project management and stakeholder coordination skills.
  • Proficiency in managing vendors, creatives, and campaign performance.
  • Creative thinking and data-driven mindset.

    • (ref : iimjobs.com)

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    Marketing Manager • Hyderabad, India