We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.
Job Description
The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices, champion testing and apply RSM brand governance in all program, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada.
The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends, including content design and marketing best practice.
They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and / or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap.
General responsibilities : 25%
Email and marketing automation responsibilities : 65%
Other duties as assigned : 10%
EDUCATION / CERTIFICATIONS
TECHNICAL / SOFT SKILLS
EXPERIENCE
LEADERSHIP SKILLS
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life's demands, while also maintaining your ability to serve clients. Learn more about our total rewards at
RSM does not tolerate discrimination and / or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and / or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and / or employment / partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email
Marketing Associate • Bengaluru, Karnataka, India