Senior Associate

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices, champion testing and apply RSM brand governance in all programs, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada.

The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends, including content design and marketing best practice.

They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and / or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap.

Essential Duties (Required duties employees must accomplish, and performance is measured) MUST Include % of time, should equal 100% in total.

Marketing Automation Platform administration responsibilities - 30%

• Support Marketing Automation Lead in their responsibilities as an expert in the aligned platform, channel or discipline
• Serve as a subject matter expert in marketing automation in relation to technical questions and best practices
• Understands how platform / channel fits within the RSM digital ecosystem and marketing strategy. Provide guidance for technical execution of RSM marketing activities, and recommend modifications to marketing plans / campaigns to improve execution, deliverability and scalability of marketing activities
• Help provide training and support to digital marketing team members in focus area

Marketing Automation development - 25%

Support for digital team members and marketers - 20%

General - 15%

Professional Development - 5%

Other duties as assigned - 5%

EDUCATION / CERTIFICATIONS

(MUST NOTE REQUIRED OR PREFERRED)

TECHNICAL / SOFT SKILLS

(MUST NOTE REQUIRED OR PREFERRED)

EXPERIENCE

(MUST NOTE REQUIRED OR PREFERRED)

LEADERSHIP SKILLS

(MUST NOTE REQUIRED OR PREFERRED)