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Associate Digital Marketing Director

Associate Digital Marketing Director

InCommonBengaluru, Karnataka, India
10 hours ago
Job description

InCommon is hiring on behalf of a US-based health-tech series A funded startup.

Experience : 6–8+ years

Reports to : Associate Digital Marketing Director

Location : Bengaluru (In-office)

About the Company

We’re a US-based healthcare company on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve. We combine primary, behavioral, and social care into one continuous experience—powered by committed care teams, elegant technology, and evidence-based practice. If you want to make a tangible difference, correct long-standing disparities in care, and build systems with real impact, this might be the right fit.

What You’ll Do

Lead Campaigns & Channels

  • Own mailer and SMS campaigns tailored to patient segments.
  • Develop and scale social media strategies (paid + organic).
  • Oversee educational materials (print, digital, video).
  • Manage branded welcome boxes for new patients.

Collaborate & Coordinate

  • Work closely with clinical, product, operations, and leadership teams.
  • Manage vendors and agencies for campaigns and creative execution.
  • Provide mentorship and prioritization guidance to a Marketing Manager (not a direct report).
  • Drive Strategy & Performance

  • Plan, execute, and analyze campaigns across multiple channels.
  • Report on KPIs and set up reporting processes for data-driven decisions.
  • Test and explore new engagement strategies and marketing technologies.
  • What We’re Looking For

    Required Skills & Experience

  • 6–8+ years in marketing, with proven success in multi-channel campaigns (SMS, email, social, print).
  • Strong grasp of digital marketing tools, analytics, and segmentation .
  • Exceptional project management and ability to juggle priorities.
  • Leadership and communication skills; experience with onshore / offshore teams a plus.
  • Data-driven mindset with creativity in execution.
  • Healthcare or regulated industry experience preferred but not required.
  • Cultural Fit

  • Motivated by impact—helping underserved patients get high-quality, compassionate care.
  • Thrives in fast-growing, mission-driven environments.
  • Values collaboration and wants to grow within a talented team.
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    Digital Marketing • Bengaluru, Karnataka, India

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