Experience : 18+ years in transformer or power equipment industry
Industry : Electrical Equipment / Power / Energy
Job Description :
We are seeking an experienced and strategic General Manager – Marketing to lead the marketing efforts for our CRGO, Copper, Transformer Radiator products . The ideal candidate will have a strong background in industrial or power transformers, with deep insights into market dynamics, customer requirements, and competitor analysis.
Key Responsibilities :
- Develop and execute comprehensive marketing strategies to drive growth and market share in domestic and international markets.
- Conduct market research, competitor benchmarking, and identify new business opportunities.
- Lead product positioning, branding, and pricing strategies in alignment with business objectives.
- Collaborate closely with sales, engineering, and product teams to ensure market-fit solutions.
- Build strong relationships with key clients, consultants, EPCs, and government agencies.
- Drive participation in industry events, exhibitions, and digital marketing campaigns.
- Monitor marketing KPIs and ROI for continuous improvement.
Requirements :
Bachelor's degree in Electrical Engineering; MBA in Marketing preferred.Minimum 18 years of experience in marketing / sales within the transformer or transformer components industry.Skills Required
Branding, Pricing Strategies, Marketing Strategies, Market Research, Product Positioning