Brand Marketing Executive

Job Title : Brand Marketing Executive

Location : Bangalore

Reports To : CMO

Job Type : Full-time

Job Summary :

We are seeking a dynamic and results-driven Executive with 2-5 years of Brand Marketing experience to join our growing marketing team. The successful candidate will be responsible for supporting brand strategies, executing marketing campaigns, and contributing to building and maintaining a strong brand presence in the market. This is an excellent opportunity for someone passionate about brand development, creative marketing strategies, and growing their career in a fast-paced, results-oriented environment.

Key Responsibilities :

Brand Strategy Execution : Assist in developing and executing brand strategies to increase brand awareness, loyalty, and engagement across multiple channels.

Campaign Management : Plan and execute marketing campaigns, including digital, social, print, and event-based marketing, ensuring alignment with the brand's objectives.

Content Creation & Management : Work closely with the content and design teams to create compelling content that aligns with the brand's voice and guidelines. Oversee the production of marketing materials, advertisements, and social media posts.

Cross-Functional Collaboration : Collaborate with stakeholders to ensure cohesive brand messaging across all touchpoints.

Brand Guidelines Adherence : Ensure all marketing materials and campaigns adhere to established brand guidelines and standards.

Performance Tracking & Reporting : Monitor, analyze, and report on the effectiveness of brand campaigns. Use data to optimize ongoing initiatives and measure the ROI of marketing activities.

Event Coordination : Assist in the planning and execution of promotional events, product launches, and sponsorships, ensuring a consistent brand experience.

Social Media & Digital Marketing : Support the management of social media accounts and digital marketing campaigns, ensuring content is aligned with the brand's message and targets.

Qualifications :

Education : Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience : 2-5 years of experience in brand marketing, advertising, or a related field.

Experience working with IT Services brands

Experience in co-ordination with ad agency / media planning agency / creative agency is preferred

Skills & Competencies :

Strong understanding of brand marketing principles and best practices.

Proficiency in digital marketing tools, social media platforms, and analytics.

Creative thinking and the ability to generate innovative ideas.

Excellent written and verbal communication skills.

Strong project management skills and the ability to juggle multiple tasks.

Detail-oriented with a focus on brand consistency and quality.

Ability to work collaboratively in a team environment.

Regards,

Talent Acquisition Team

Sonata Software