Marketing Lead - Lifestyle Brand

Role : Marketing Lead.

Location : Bangalore, India.

Reports to : Business Head.

Experience Required : 5-8 years.

About the employer brand :

We are a design-led premium lifestyle brand redefining how Indian consumers experience their homes.

With a strong global legacy backing us, we are building a direct-to-consumer business that blends creativity, technology, and category-first retail experiences.

As we scale rapidly in India, we are looking for marketing leaders who can craft stories, build communities, and drive growth.

Role Overview :

As the Marketing Lead, you will be responsible for shaping the brand's positioning and driving its growth in the Indian market.

You will own end-to-end marketing across brand, digital, content, and retail channels-building awareness, driving demand, and enabling strong consumer conversions.

This is a leadership role where you'll balance creative storytelling with data-backed performance, while building and mentoring a high-performing marketing team.

Job Description :

• Define and execute the brand strategy and visual identity tailored for Indian consumers.
• Lead integrated campaigns across ATL, digital, social, PR, and experiential touchpoints.
• Own the full-funnel digital strategy (SEO / SEM, paid media, social, CRM, website).
• Track and optimize performance metrics (CAC, ROAS, LTV, retention).
• Drive content strategy - social storytelling, video, influencer partnerships, editorial.
• Lead PR, events, and trade / community partnerships.
• Create omnichannel retail marketing strategies to drive studio / experience center conversions.
• Manage marketing budgets with sharp focus on ROI.
• Build, coach, and scale a high-performing marketing team.

Job Requirements / Mandatory Skills :

Why should you apply for this job?.

Shape the growth of a premium design-led brand in India.

Collaborate with visionary leaders across design, retail, and technology.

Be part of a high-ownership, creative, impact-driven culture.

Competitive compensation + performance-linked incentives.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

Backed by Busybeebrands

com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.

(ref : iimjobs.com)