Senior Analyst - Digital Marketing

Description :

QBurst is undergoing an and seeks a to design, build, and optimize integrations and customer journeys on enterprise MA platforms.

Responsibilities :

• Translate business requirements into effective marketing automation solutions using tools such as Adobe Campaign, SFMC, Marketo
• Design, build, and execute advanced campaigns across email, SMS, push notifications, and other digital channels
• Provide implementation consultancy, customer support, and post-deployment assistance.
• Develop, test, deploy, and document technical & business solutions within MA platforms.
• Design and configure ETL logic and data flows to integrate customer data with marketing automation platforms
• Manage small to mid-sized projects independently, including reporting to stakeholders
• Develop dashboards and performance reports to track and optimize campaign effectiveness
• Continuously recommend improvements for campaign performance and customer engagement
• Stay updated with the latest marketing automation strategies, AI / ML capabilities, and industry standards
• Collaborate cross-functionally to design, test, and optimize .multi-channel journeys
• Work independently in dynamic environments, including handling emergencies and release support

Requirements :