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Otis Global Services - General Manager - Communications - India

Otis Global Services - General Manager - Communications - India

OTIS GLOBAL SERVICES CENTER PRIVATE LIMITEDPune, India
13 days ago
Job description

Location : .

  • Head Office 9th Floor, Magnus Tower, Mindspace, Link Road, Malad (West), MUMBAI-400064, India.

Role objective :

  • Contribute to design and effectively execute global, integrated communications plans aligned with the business vision and strategy and the local / Operating Unit needs and process to engage customers, media, external stakeholders and colleagues, through a clear messaging framework, content development and deployment strategies.
  • Understand both the competitive market landscape and local growth opportunities such as infrastructure development, demand for solutions to address aging populations and mobility, digital transformation including new technology / tools and a broad product portfolio to meet diverse needs across India's Tier I, II and III cities.
  • Apply this knowledge to effectively communicate Otis as expert, experienced, agile and customer-centric - capable of solving customer and passenger needs and supporting both the Make in India initiative as well as being a key player in the global elevator / escalator manufacturing ecosystem.

    • Key responsibilities : .

  • Strategic Advisor to Operating Unit leadership : Consult and advise on leadership messaging, crisis and reputation management, colleague messaging / engagement, product / service awareness / amplification campaigns and customer engagement, social impact programs, etc.
  • An active member of the Otis India leadership team.
  • Offer insights to Otis India president and executive team about how to strategically approach opportunities within the social and digital landscape.
  • Counsel and direct the day-to-day creation of executive communications deliverables to drive external awareness of key programs and internal colleague engagement.
  • Partner with executive leaders and subject matter experts to identify priority topics and details for the inclusion and production of communications deliverables.
  • Lead change communications related to organizational and operational changes throughout the operating unit with a goal of driving successful adoption of change.
  • Ensure communication strategy captures colleagues at all levels in the organization change (field and office-based colleagues) when communicating.
  • Public Relations : Pitch and arrange media and third-party influencer interviews with leaders or local subject matter experts, including preparing talking points and FAQs, to support paid and earned campaigns.
  • Handle inbound external inquiries with urgency, including in crisis situations, working with colleagues in Communications and / or subject matter experts to draft responses.
  • Develop and maintain relationships with key media publications and third-party influencers.
  • Support media training for Otis leaders to prepare them for external speaking opportunities and media interviews, while also overseeing prep sessions.
  • Crisis Management and Communications : Be mindful of the public perception companies develop following a crisis and counsel leaders accordingly in crisis situations to protect the company's reputation.
  • Collaborate closely with global Crisis Communications leader and local stakeholders such as Legal, HR, EH&S, as well as Otis India executive leadership to ensure messaging in a crisis situation is accurate and aligned.
  • Partner with global Crisis Communications leader and other local stakeholders to help develop media strategy and plans and develop response to queries, FAQ's and talking points.
  • Monitor and update recommendations and statements based on the evolving state of the crisis.
  • Liaison : Acts as the key India point of contact for the Director, Communications APAC & China and World Headquarters CoEs to ensure delivery of assets and information, effective communication, and program support requests are clearly communicated.
  • Play a key role in global content strategy whereby information from India programs and leaders are shared and incorporated in global, thematic storytelling across channels; website, social, intranet, and more.
  • Roll-Out : Coordinate, communicate and distribute Otis-wide, regional and operating unit programs and messaging ensuring customer and colleague engagement.
  • Leverage global campaigns, tools and templates for customization and appropriate ways of working in India.
  • Share ideas and partner with operating unit Communications peers across the world to ensure consistency and benefit to broader teams.
  • Content Writing : Write, or collaborate with copywriters and global CoE teams, to create original and relevant content for operating unit executive leadership messaging, social media, press releases, Otis.com, intranet, etc.
  • Must have outstanding written communications skills and proficiency in writing on various channels : external, social, website, long-form, short-form, internal, other.
  • Execution : Provides project strategy and execution for Communications initiatives and Communications events at the local / operating unit level.
  • As needed, partner with Brand & MarComm CoE and local Sales & Marketing or business leads to support local customer or other promotional events.
  • Digital Channel Management : (website, social media, colleague communication assets, etc.
  • In partnership with global channels owners / leads, create content specific to the geography for sharing on corporate or leader channels.
  • Partner with global website team and local Sales & Marketing (and India leadership) as necessary to support the development and management of local product / service pages / content
  • As needed, support response for incoming and India-specific service-related comments from corporate social channels.
  • Social Impact : Execute CSR initiatives identify, promote and strategically incorporate relevant partnerships into country activities and messaging.
  • Lead local community engagement / volunteer programs aligned with core focus areas : STEM and vibrant communities.
  • Lead charitable giving locally by helping to identify organizations that align to STEM, vibrant communities.
  • Partner with leadership and global Social Impact team to ensure donation records are kept and details are reported annually in accordance with local laws.
  • Reports to : Senior Director, Communications, APAC & China.
  • Operating Unit Communications Competency profile : .
  • Build networks : Builds strong formal and informal networks.
  • Storytelling : channels may shift, but everything we do depends on writing a story, a script, a post, even a caption.
  • Balance : manage needs, timelines and (competing) priorities - be able to network inside / outside the organization.
  • Content Acumen : approaches can vary, find the right format, channel / tools and technologies to inform / inspire target audiences.
  • Emotional Intelligence : Be culturally aware understand, personalize and adapt information to target audiences "why should I care? / Why is this important to me?".
  • Learning Mindset : listen, research, stay up-to-date on business / social trends and our audience's changing needs, behavior and information consumption.

    • (ref : iimjobs.com)

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