Category Manager (Astrology Background)

Job Title : Associate Category Manager – Puja Calendar & Astrology

Location : Bangalore, HSR

Function : Puja Category & Content

Reports To : Category Director

Role Overview :

We are looking for a curious, business-oriented, and culturally aware professional to support the Puja Calendar and Astrology category . The role combines cultural insight, analytical thinking, and user understanding to help design and scale offerings around India’s religious and astrological ecosystem.

The ideal candidate has a basic understanding of the Hindi calendar and astrology, with a keen interest in user behavior, engagement patterns, and business growth levers.

Key Responsibilities :

• Category ownership for the Puja Calendar , ensuring accuracy of festivals, tithis, muhurats, and other cultural events.
• Conduct user and market research to identify engagement opportunities linked to astrology and calendar-driven themes and collaborate with the Marketing team on implementation.
• Work closely with the Category Leaders to plan and execute calendar-based campaigns and initiatives.
• Collaborate with Product, Content, and Design teams to integrate key features or content based on festival and astrology insights.
• Analyze data on user engagement, retention, and feature performance to suggest improvements.
• Coordinate with internal and external experts (astrologers, cultural consultants) to ensure authenticity and alignment.
• Monitor industry and cultural trends to inform category strategies.

Key Competencies :

Ideal Background :

Why This Role Matters :

The Puja Calendar and Astrology category sits at the heart of our mission to bring spirituality closer to everyday life. As the Associate Category Manager, you will play a pivotal role in shaping how millions of users experience rituals, festivals, and astrology in a meaningful, tech-enabled way. Your work will directly influence user engagement, trust, and emotional connection with our platform.