Category Development Manager

About company : HealthSense is a leading Indian e-commerce brand specializing in the Health & Personal Care category, offering a wide range of products on Indian Marketplace & Quick Commerce. Our success is attributed to our quality products, warranty backup, and dedicated customer support

This is a full time on-site role based in Bengaluru, Karnataka Manager – Ecommerce Category Management ( Expertise on Amazon) Role Objective : Drive revenue growth and profitability of the eCommerce business by leveraging data-driven insights, optimizing performance metrics, and executing strategic initiatives.

Key Responsibilities :

• Analyze sales data, website traffic, conversion rates, and customer behaviour to identify growth opportunities.
• Develop and execute growth strategies using data-driven decision-making.
• Optimize product assortment, pricing, and promotions based on performance analytics.
• Forecast sales and demand trends to ensure inventory alignment with business goals.
• Monitor and improve key ecommerce KPIs (GMV, Conversion Rate, AOV, CAC, ROAS, CLV, etc.).
• Identify high-performing products and categories to drive incremental sales.
• Implement A / B testing strategies for product listings, pricing, and promotions to maximize profitability.
• Enhance user experience by analyzing drop-off points and optimizing website / app performance.
• Work closely with the marketing team to optimize digital ad spend for maximum ROI.
• Analyze advertising performance across channels (Google Ads, Facebook, Amazon, etc.).
• Develop targeted campaigns based on customer segmentation and purchase behaviour.
• Continuously monitor competitor pricing, promotions, and strategies to stay ahead.
• Implement dynamic pricing models to enhance margins and competitiveness.
• Evaluate marketplace trends and customer demand to adjust product positioning.

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Skills Required

Customer Segmentation, performance metrics, Google Ads, growth strategies , facebook, Amazon