Category Manager

Role Overview :

We are looking for a dynamic, analytical, and business-driven professional to join our Mobiles Category / Go-To-Market (GTM) team. The role offers a unique opportunity to manage end-to-end product lifecycle and business performance for one of the most exciting and high-growth categories in Indian consumer electronics.

Key Responsibilities

• Product Lifecycle & Premium Portfolio Management

Manage end-to-end lifecycle for the Xiaomi Series – our premium flagship portfolio, covering concept validation, forecasting, launch execution, and lifecycle interventions. Align closely with product and HQ teams on roadmap, variant strategy, and premium positioning.

Lead bottoms-up forecasting for Sell-In and Sell-Out aligned with AOP.

Drive JXC management to ensure optimal flagship availability across channels.

Monitor demand and premium-category trends to recommend timely allocation or production adjustments.

Own pricing ladders and competitive benchmarking for the Xiaomi flagship lineup.

Define pricing actions, lifecycle pricing, and promotional constructs that strengthen Xiaomi’s premium value proposition while protecting margin.

Track premium smartphone competition, flagship launches, and category dynamics.

Use consumer insights, NPS feedback, and review sentiment to build counter strategies and refine product positioning.

Work with Online and Offline Sales teams to execute flagship GTM plans, enabler programs, premium merchandising, and experiential placements.Evaluate ROI of premium enablers and campaigns; drive continuous optimization.

Collaborate with Product, Supply Chain, Marketing, Sales, Finance, and After-Sales for seamless execution. Partner with Marketing to develop flagship messaging, hero feature narratives, and premium creative assets.

Share market insights, competitive trends, and category performance with HQ.

Align on production planning, demand signals, and post-launch adjustments for the Xiaomi flagship portfolio.

Prepare crisp, data-backed performance reviews, forecasts, and risk / opportunity assessments.

Support strategy discussions through structured analytics and flagship category insights.

Job Requirements