Job Title : Assistant Manager – Category Management
Department : Exports
Location : Bengaluru HO
Reports To : Manager – Exports
Role Purpose -
To drive Category Brand Growth and Profitability for the Foods & Beverages portfolio in International Markets. The role involves crafting business approach for the category and collaborating cross-functionally to ensure successful achievements in export geographies.
Key Responsibilities
1. Portfolio Management
- Identify gaps in assortment and initiate development / adaptation of SKUs sizes for relevant overseas markets and consumers (Eg. GCC the Diaspora is majorly Malayali Canada the Diaspora is majorly Punjabi)
- NPD (new product development). Assortment planning and launch new variants formats and skus based on consumer needs in different geographies
- Designing and coordinating Packaging projects with internal and external stakeholders
2. Brand Marketing & Activations
Planning of ATL campaigns for overseas markets in close coordination with internal Brand team(for content i.e. films / creatives / artworks) Media & Digital team (for media buying and scheduling) Export Sales team (for market insights execution and feedback).Design and execute campaigns within assigned budgets in co-ordination with internal & external stakeholdersEnsure brand guidelines are adapted suitably for export regions without diluting core identityHandle designing and execution of Branding elements in Trade Show participation3. Competition Analysis
Conduct Monthly / quarterly analysis of competition through port data Online / E-Commerce reviews & insights from Export sales team about the relevant overseas marketsPrepare relevant data which will aid in both overall business as well as country / category specific pricing decision makingQualifications & Experience
Bachelor's / Master’s degree in Business Marketing International Trade4-5 years of FMCG industry experience with a focus on category management shopper marketingSome understanding of international food regulations labeling requirements and distribution dynamicsCapability to manage and work with media agenciesKey Skills & Competencies
Analytical mindset with Strategic orientationStrong project management execution and cross-functional coordinationAgility in handling fast-paced business and competition landscapeExcellent communication presentation and stakeholder managementProficient in MS Excel PowerPointRequired Skills :
Assistant Manager Category Management
Key Skills
Abinitio,Aerospace Engineering,Corporate Relationship,Business Administration,Financial Reporting,Avionics
Employment Type : Full Time
Experience : years
Vacancy : 1