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Spyne.ai - Manager - Brand & Content
SpyneGurugram, India30+ days ago
Job descriptionOwn and evolve Spynes brand positioning and messaging across international markets. Ensure consistent visual identity, voice, and tone across all touchpoints. Collaborate with leadership, product, and design teams to shape impactful GTM campaigns and customer-facing narratives. Build brand playbooks for new geographies and product lines. Lead global PR strategy including product launches, funding announcements, partnerships, and founder features. Build relationships with Tier-1 media, journalists, and analyst networks in the U., Europe, and India. Write and manage press releases, media kits, founder bios, and op-eds. Partner with external PR agencies to secure consistent, high-impact coverage. Support leadership in building thought leadership presence through podcasts, panels, and media appearances. Manage and grow Spynes presence on LinkedIn, Twitter / X, Instagram, YouTube, etc. Plan and execute a content calendar that aligns with brand and business goals. Create or coordinate the creation of high-quality multimedia content short-form videos, reels, carousels, and customer highlights. Track engagement metrics and optimize content strategy for reach and relevance. Build and nurture an engaged community of automotive dealerships in India, both online and offline. Organize regional dealership meetups, knowledge sessions, and experience-sharing forums. Launch and manage dealer WhatsApp groups, newsletters, and engagement programs. Identify and grow brand advocates and ambassadors from within the dealer base. Launch a Dealer focus exhibition in India similar to the lines of NADA and NIADA in the Skills : 3-6 years of experience in Brand / PR / Comms roles, preferably in B2B SaaS or Mobility / Auto-Tech. Strong storytelling, copywriting, and media handling skills. Demonstrated success managing global brand initiatives and media coverage. Hands-on experience managing social media channels and content pipelines. Ground-up experience building engaged communities or customer ecosystems. Bonus : Experience working with U. / EU markets or automotive domain. Culture : High-ownership, zero-politics, execution-first. Growth : $5M to $20M ARR trajectory. Learning : Work with top GTM leaders and startup veterans. Exposure : Global exposure across U., EU, and India markets.
About the Company
At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI.
What started as a bold ideausing AI-powered visuals to help auto dealers sell faster onlinehas now evolved into a full-fledged, AI-first automotive retail ecosystem.
Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, were scaling at breakneck speed : .
- Launched industry-first AI-powered Image, Video & 360 solutions for Automotive dealers.
- Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers.
- Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch.
- Gearing up to onboard 10K+ dealers across global market of 200K+ dealers.
- 150+ members team with near equal split on R&D and GTM.
Learn more about our products :
Spyne AI Products StudioAI, RetailAI.
Series A Announcement CNBC-TV18, the Role
Were looking for a high performing Brand, PR & Community Manager to lead Spynes global brand and communications strategy while building a strong community of automotive dealers in India.
This role blends global storytelling with on ground engagement, shaping how the industry perceives Spyne and how deeply it connects with its Brand & Messaging (U. & EU Focus) :
Public Relations & Communications :
Social Media Management :
Community Building (India Focus) :
Why Spyne?
(ref : iimjobs.com)
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Brand Manager • Gurugram, India
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