Senior Manager- Brand & Content

Manager / Senior Manager, Brand & Content | Urban Company

About the Company

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choice. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, f inancing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind :

• Customer love : Build a platform that offers truly delightful and differentiated services
• Partner empowerment : Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
• Technology first : Bring innovation and technology to an age-old industry.

About the Team

The Brand & Content team at Urban Company translates business priorities into work that is both culturally resonant and commercially impactful. From positioning new-to-market categories to reimagining large, legacy categories, building cultural relevance through the Urban Guide & the dignity of labour brand series, the team's work combines left & right brained thinking across consumer insighting, brand communications, content & GTM strategy and execution, ensuring UC is both culturally relevant and commercially impactful.

About the Role

We are looking for a Brand Manager / Senior Brand Manager to lead two mandates :

1. Brand Charter : driving UC's cultural agenda on mental load and dignity of labour, turning consumer insights into narratives, services & consumer journeys that build trust and affinity.

2. Creative Effectiveness : making performance marketing consumer-rooted and brand-coherent by building frameworks, playbooks, and creator-led messaging that deliver both growth and distinctiveness.

This role is best suited for someone who can balance big-picture brand thinking with hands-on execution, working cross-functionally across teams and reporting to the Sr. Director, Brand & Communications to shape how millions experience UC.

Key Responsibilities

Brand Charter

Creative effectiveness for performance marketing

What We're Looking For

Why Join Urban Company

At UC, you'll get to work on category-defining narratives that influence not just our business but the broader culture of work, care, and dignity. You'll also shape the creative playbook for one of India's fastest-growing consumer internet brands, balancing long-term brand building with near-term growth.

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.

Skills Required

Performance Marketing, creative strategy, Collaboration, Consumer Insights