Marketing Manager Urology

Job Title : Marketing Manager ( Urology )

Department : Marketing

Location : Mumbai Andheri E

Mandatory - Medical Capital equipment Experience ( Urology )

Position Summary :

The Marketing Manager – Urology will be responsible for developing and implementing marketing strategies that drive growth, brand awareness, and market share for the assigned product portfolio. This role involves close collaboration with cross-functional teams including sales, R&D, regulatory, and clinical affairs, to ensure successful product positioning, demand generation, and lifecycle management.

Key Responsibilities :

Strategic Marketing :

Develop and execute annual marketing plans for assigned product lines (Urology Consumer ( Catheter, sheth, stent, stone basket), Capital equipment ( Leaser machine holmium ) aligned with business objectives.

Conduct thorough market analysis, customer segmentation, and competitor benchmarking.

Identify new market opportunities and recommend product development or portfolio expansion strategies.

Collaborate with global marketing teams to adapt and localize strategies for regional relevance.

Product Management & Launch :

Drive product launch readiness – including go-to-market strategy, KOL engagement, sales training, and launch kits.

Define product positioning, messaging, and unique selling propositions (USP) based on clinical value.

Monitor product performance and manage lifecycle strategies to maximize ROI.

Brand & Promotional Campaigns :

Design and execute integrated marketing campaigns including digital, print, on-ground activations, webinars, and trade shows.

Develop product brochures, case studies, videos, clinical presentations, and promotional content.

Partner with creative agencies and digital platforms to enhance brand visibility.

Clinical & Market Engagement :

Organize clinical workshops, CMEs, panel discussions, and surgeon-led programs to enhance product adoption.

Engage with Key Opinion Leaders (KOLs) and build strong relationships with clinical influencers.

Support sales team with training, product demos, and objection-handling tools.

Analytics & Reporting :

Track marketing KPIs including leads, conversions, campaign ROI, and customer feedback.

Conduct post-launch and campaign evaluations to refine future strategies.

Provide monthly performance updates to senior leadership.

Qualifications :

Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy, or similar field.

MBA in Marketing or Healthcare Management preferred.

6–12 years of experience in medical device marketing, including 2–3 years in a managerial role.

Proven experience in launching and scaling medical device products across varied geographies.

Familiarity with clinical workflows and decision-making in hospitals and diagnostic centers.

Travel Requirements :

Willingness to travel 30–40% for conferences, KOL meetings, field visits, and regional campaigns.