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Referral Marketing Manager

Referral Marketing Manager

InCred Moneymumbai, maharashtra, in
5 days ago
Job description

Location

Mumbai (On-site - Andheri)

Role Overview

We are looking for a Referral Marketing Manager to own and scale InCred Money’s referral and viral growth initiatives . The ideal candidate will combine strategic thinking, data analysis, and creative execution to design referral programs that drive user acquisition, engagement, and retention .

Key Responsibilities

  • Design, execute, and optimize referral programs across InCred’s product portfolio.
  • Conduct cohort analysis, funnel analysis, and other data-driven assessments to identify opportunities for improving referral performance.
  • Collaborate with growth, product, and marketing teams to integrate referral mechanisms in-app and across communication channels.
  • Monitor KPIs such as referral conversion, activation, LTV, and virality coefficient , and take actions to improve performance.
  • Analyze referral program performance and implement A / B tests and experiments to optimize incentives and messaging.
  • Leverage data insights to segment users and create personalized referral journeys .
  • Stay updated on industry trends and competitor programs to implement innovative referral strategies.

Requirements

  • 3+ years of experience in referral or growth marketing , preferably in fintech or app-based products.
  • Strong experience in data analysis, cohort analysis, and funnel optimization .
  • Hands-on experience with analytics and marketing tools (Mixpanel, Amplitude, Google Analytics, Clevertap, etc.).
  • Proven track record of designing referral programs that drive measurable growth .
  • Strong analytical and problem-solving skills , with the ability to translate data into actionable strategies.
  • Excellent collaboration, project management, and communication skills.

    • Good to Have

  • Experience in fintech or BFSI domain .
  • Knowledge of lifecycle and retention marketing .
  • Exposure to AI / ML-driven personalization in referral programs .

    • What We Offer

  • Opportunity to scale referral programs for a growing fintech app impacting millions of users.
  • Dynamic work environment with cross-functional exposure .
  • Competitive salary, performance incentives, and benefits.
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    Marketing Manager • mumbai, maharashtra, in