Area Manager BD (Modern Trade / KAM )

Job description

Job Title / Designation : Area Manager - Business Development

Department : Sales & Marketing

Functional Reporting to : Group BDM

Administratively Reporting to : Head of Sales

Job Purpose

Will lead the Key Accounts, and their space management to develop and execute the business plans. His / her primary objective is to drive volume & share across the Key Accounts and support execution of BU business initiatives for this Institutional and certain Key Accounts.

Primary Roles & Accountabilities

1. Business Development

• Work closely with Company Senior Management and MU- Market Development team to develop a yearly account plan (AOP) to the Pepsi-Cola standard for Global, Regional, and local accounts within the territory. Current accounts include national accounts like KFC / Pizza Hut / PVR / Fame chain in OP. In MT the players include the Big Bazaar chain, Reliance Chain, Spencer Group, More and local players.
• Set clear performance expectations to achieve growth in terms of sales volume and number of Pepsi outlets. This will include aligning Senior Management on equipment, pricing, personnel and Key Accounts marketing to achieve company' s sales, share & profit objectives. The above entails a periodic review of the business internal & external on -sales & revenue- with the outlets & UM / MUGM

2. Account Wiring

3. Account Development

4. In-Store Presence

5. People Agenda

Skill / Attributes / Work Experience :

Industry Know-how :

SKILLS :

Skills Required

Account Development, Business Development