Job Description
Key Responsibilities :
- Market Development
- Initiate lead generation efforts in one new market and one existing market.
- Customer & Channel Mapping
- Identify potential customers across relevant sectors, industries, departments (e.g., Purchase, Level 3, Decision Makers).
- Build a database of potential distributors and resellers.
- Lead Generation Strategy Execution
- Develop and implement comprehensive strategies to generate high-quality leads via :
- Search engines (Google)
- Social media platforms
- Email marketing
- Cold calling
- Content marketing
- Paid advertising
Events : seminars, webinars, exhibitions, etc.
Target Audience Research
Conduct detailed research to understand audience demographics, preferences, behaviors, and pain points.Use insights to tailor campaigns and messaging.Website & Landing Page Optimization
Collaborate with marketing and web development teams to enhance website content and landing pages.Apply best practices for UX, conversion rate optimization, and lead capture forms.Tool Proficiency
Utilize lead generation platforms such as :Marketing automation softwareCRM systemsEmail marketing toolsSocial media platformsAnalytics tools
Data-Driven Decision Making
Interpret campaign metrics and performance data to refine strategies.Communication & Creativity
Strong written and verbal communication skills.Ability to develop compelling content and offers.Project management and organizational capabilities.Focused on achieving lead generation targets and KPIs.Milestones
Familiarization & OnboardingUnderstand company products, services, target audience, and lead generation goals.Review existing strategies, tools, and systems.
Research & Analysis
Study target audience demographics, interests, pain points, and online behavior.Analyze competitor strategies and industry trends to identify opportunities.Strategy Development
Create a lead generation strategy aligned with business goals.Define KPIs and measurable targets.Content Creation & Optimization
Collaborate with the marketing team to produce relevant content :Blog posts, ebooks, landing pages, e-flyers, social media postsOptimize content for SEO and user experience to enhance lead capture.Requirements
Proven experience in customer support or as a client service representative.Strong phone contact handling skills and active listening abilities.Familiarity with CRM systems and practices.Customer-oriented with the ability to adapt / respond to different types of characters.Excellent communication and presentation skills.Ability to multi-task, prioritize, and manage time effectively.A graduation degree is required; additional certifications are a plus.
Benefits
Competitive market standard salaries.
Comprehensive medical benefits.Commute assistance.Five-day working week.Statutory benefits as per regulations.Requirements
strong background in NDT and MRO.